On the web, piracy is just a common word. Anything that goes with content, can be pirated, no matter how good you prevent it from happening. What's worse, pirated contents are frequently used for revenue gaining without proper attribution.
As a platform with more than half of the internet's population, pirating contents is also common on Facebook. Mainly videos, many Facebook users have re-shared others' video contents as a way to get money from ads.
Facebook has introduced Rights Manager in 2016. What it does, is allowing content creators to match their contents with pirated ones so Facebook can help prevent the spread. Rights owners can find matches of their video content on Facebook on a provided dashboard.
However, creators have to manually take actions every time a video was matched. This can be a pain if the video gets pirated by many sources.
Starting on April 27th, 2017, Facebook's Rights Manager allows creators to automate the actions, and providing more options for what happens to matched content. This means that the rights owner can decide to set an action to happen automatically when a match of their content is found on Facebook, simplifying the process.
With the new update, content creators have four automation they can choose:
- Block: This way, matched contents won't be viewable when uploaded.
- Claim ad earnings: Allowing content creator with rights can claim a share of ad earnings from their pirated contents.
- Monitor: Allowing matched contents to remain viewable, but right owners can monitor the metrics and apply a different action at later time.
- Manually review match: Sends the match content to the Manual Review tab to be reviewed and acted on at a later time.
Content creators as the copyright holder can also set a specific conditions for matched videos to meet the above automated actions to happen. The conditions are:
- Viewer location: The country where a viewer watched the matched video.
- Content type: The video and/or audio parts of a matched video that overlap with the creator's reference file.
- Match length: The amount of time a matched video overlaps with the creator's reference file.
- Publisher type: Matching based on whether the content was posted by a Page or a Profile.
- Privacy type: Match based on whether the video is private (non-public), public, or both.
Facebook is updating RIghts Manager, rolling it out to Pages using the feature.