Marketers, bloggers, vloggers and everyone in between who monetize on the web and YouTube must know Google AdSense.
The program is run by Google in which it allows users to serve text, images, videos, or interactive media advertisements to earn them a share of Google's revenue.
With more than 10 million users, AdSense is notably one of the most popular digital advertising platform.
It was back in 2019 that Google announced that it would kill the AdSense apps for both Android and iOS. In exchange, Google said that it would enhance the experience through the web.
Originally, the Google AdSense app for Android and iOS was supposed to killed in late 2019, but when 2020 arrived, Google didn't provide any update. The app lasted longer than what Google once said it would be.
On April 24, 2020, Google finally delivered what it once said.
The announcement was delivered through mass email Google sent to all AdSense users, notifying them that the AdSense mobile app has been officially "discontinued."
As of the announcement, the AdSense app has been pulled from Google Play Store for Android users and from the Apple App Store for iOS users.
Google however didn't entirely pulled the plug just yet.
Existing AdSense users who have downloaded and installed the mobile app would still be able to use the app.
It's just that Google isn't supporting the app anymore, saying that the AdSense app for both iOS and Android should stop working in "a few months."
"We understand that using AdSense on the go is important to you. More than a third of our users access AdSense from mobile devices and this is an area where we continue to invest."
But Google said that its vision for AdSense is to let users focus on creating great content, and nothing less.
This is why Google said that it has been reviewing its mobile strategy, and concluded that it would be focusing its investment on AdSense for the mobile web.
And to make that happen, Google is "sunsetting the current iOS and Android apps".
"By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today."
As of the announcement, Google has yet to introduce AdSense as a Progressive Web App (PWA) or using Accelerated Mobile Pages (AMP). In the meantime, users can still access the usual AdSense from their web browsers regardless of their platform, or visit the improved AdSense mobile reports experience.