The microblogging service Twitter has been known to 'invent' pretty much many things in the social media sphere.
From hashtag to name handles, the features were unique and even copied by others. While Twitter has its own way of loving itself, it failed to make the same the other way around.
The company is going through rough grounds and is still struggling.
While the company's revenue in the quarterly report exceeded Wall Street's expectation, the social media giant is still struggling in getting meaningful growth.
The microblogging service managed to generate revenue at $574 million during the last quarter, $37 million more than Wall Street anticipated, and $26 million more than its first-quarter revenue. This gave Twitter's stock about 12 cents profit per share.
But what matters here is that, Twitter's user growth halted. The company disclosed that it currently has 328 million users. This is exactly the same figure it reported during the last quarter.
Twitter has been struggling for user growth since the last couple of years. Its performance is so bad that even its Chinese rival Weibo was performing better. In fact, Weibo has excelled Twitter in almost every sides.
Weibo hit a milestone when its market capitalization rose to $11.35 billion, edging Twitter's $11.34 billion valuation. While Twitter managed to reclaim its position, briefly, Weibo eventually took the lead again. It was then reported that Weibo had a total of 340 million monthly active users in comparison to Twitter’s 328 million.
Since then, the Chinese rival has steadily increased its market capitalization to $16.69 billion, leaving Twitter behind at $14.33 billion.
Twitter even admitted that it struggled to find more users and advertisers when it briefly considered in selling itself in 2016.
But still, it is impressive that Twitter can manage an increased revenue without even growing its user base. Furthermore, Twitter has a 12 percent growth in daily active users, although the company doesn't share the exact metric
So the truth is, Twitter is here to stay. It's still valuable, and won't die anytime soon.