20/05/2013
Yahoo! made a bet by buying Tumblr., a microblogging platform and social networking website, for $1.1 billion.
The deal that was announced on Monday, May 20, 2013, was Yahoo!'s CEO, Marissa Mayer, boldest move since she left Google to lead Yahoo!'s latest comeback attempt.
"Make sure the integration is just in the back end and nurture (Tumblr’s) independence," says Ryan Jacob, fund manager of Jacob Internet Fund, a Yahoo! shareholder, when asked what advice he would give to Marissa Mayer. "I think Yahoo has to be really careful. It’ll be a mistake to try to subsume it into Yahoo’s bureaucracy."
Mayer told analysts that she is "making a sincere promise to not screw it up."