Google Introduces '3 New AI Features' To Make Browsing On Chrome More Pleasant

Like it or not, AI is taking over, and it's taking over fast.

Following ChatGPT's introduction by OpenAI, the generative AI quickly becomes the hype of technology and beyond. Pretty much all big tech companies try to make use of the technology to improve their products, and among the handful of the tech titans that work tirelessly, is Google.

After developing its own generative AI, like Bard chatbot and Gemini multimodal Large Language Model AI, and put the technology on its various products, Google is experimenting with it by introducing the technology to Chrome.

Here, the Google’s browser is leaning into AI in a big way.

Rather than just having Bard in the sidebar, for example, Google is rolling out a couple of features that tap into its AI models in order to hopefully make browsing experience at least a little more pleasant.

Initially launched as an experimental mode, Google said that the "3 new generative AI features" are part of the beginning of the AI browser takeover.

In a blog post, Google said that:

First up is an update to what Google calls the "tab groups."

This feature can help users manage their many tabs, but it's pretty much a manual process.

Google improves this with 'Tab Organizer,' which allows Chrome to automatically suggest and create tab groups based on users' open tabs. This can be particularly helpful if they're working on several tasks in Chrome at the same time, like planning a trip, researching a topic and shopping.

To use this feature, users have to right-click on a tab and select 'Organize Similar Tabs' or click the drop-down arrow to the left of their tabs.

Chrome can even suggest names and emoji for these new groups so they can easily find them again when they need them next.

Next, is an AI to help users create their own theme.

Back in 2023, Google introduced generative AI wallpapers with Android 14 and Pixel 8 devices. This time, the company is bringing that same text-to-image diffusion model to Chrome, so users can personalize their browser even more.

With it, users can, for example, "quickly generate custom themes based on a subject, mood, visual style and color that you choose."

To use this feature, users can visit the 'Customize Chrome' side panel, click on the 'Change theme,' and then click on the 'Create with AI.'

In addition to AI-generated themes, users can also customize Chrome with photos they've uploaded or themes from Google's own collections in the Chrome Web Store, including the ones commissioned from a growing community of artists.

Lastly, is a specialized AI to help users write.

For publishers and commenters alike, writing on the web can be daunting, especially if they want to articulate their thoughts on public spaces or forums. Google wants to help with an Ai to help them "write with more confidence."

To use this feature, users can right-click on a text box or field on any website they visit using Chrome, and select the 'Help me write' option.

All users have to do, is type in a few words, and let the AI "kickstart the writing process for you."

With those said, Google added that more AI and machine learning-powered features are coming later his 2024, including integration of its AI model Gemini.

"Look out for more ways we’re bringing AI and ML into Chrome this year," said Google.

If anything, Google is a bit late to the party here.

Its major competitor, Microsoft, has been actively bundling similar AI features into its own Edge web browser, and even smaller players like Arc and Opera are also doing their own AI integrations as well.