Described as the "King of Horror," writer Stephen King is famous for his various works, and have sold hundreds of millions of copies worldwide.
King's works include novels, including several written under the pseudonym "Richard Bachman," non-fiction works, and around 200 short stories.
Many of his works have been adapted into a number of different mediums including film, television, and comic books.
And this time, the famed horror and prominent novelist with some of the best fantasy genre creations under his belt, is making jokes by trolling Elon Musk, the new owner of Twitter.
While Musk certainly has lots of fans and followers who would do anything to support his idea, many others don't.
And following the reinstatement of Kanye West's account, and former U.S. President Donald Trump's account, more Twitter high-paying advertisers allegedly left.
And here, King trolled Musk, by hitting him where it hurts the most.
Pretty soon the only advertiser left on Twitter will be My Pillow.
— Stephen King (@StephenKing) November 22, 2022
"Pretty soon the only advertiser left on Twitter will be My Pillow," he wrote.
Soon after Musk took over Twitter, high-paying advertisers began dropping from the social media giant, with many others started pausing their ads after being advised to do so by one of the top advertising firms in the world.
But after about a month since Musk finalized his acquisition, some of those advertisers aren't coming back.
As a result, people are noticing that there aren’t nearly as many ads as there used to be.
And King is just one of those Twitter users who saw the change.
Musk who saw the tweet and replied, “Oh hi lol.”
Oh hi lol
— Elon Musk (@elonmusk) November 23, 2022
Considering the alleged fact that Twitter wasn’t profitable before Musk bought it, which is likely part of the reason why Musk tried so hard to back out of the deal, Musk who eventually acquired it, is doing everything he can to make Twitter profitable.
Or at least, Musk wished for a return of investment.
After all, it is said that the billionaire used personal assets, investment funds and bank loans, among others, to seal the purchase of social media giant.
While $44 billion is just a fraction of his total wealth, that sum is huge, even for Musk.
At first, the Tesla boss hoped to avoid contributing any more than $15 billion of his personal money. Then, he came up with another $12.5 billion he sourced from loans that are backed by his shares in the electric car company. But Musk ultimately, abandoned the loan idea and put up more funding in cash by selling around $15.5 billion worth of Tesla shares in two waves.
In the end, the South African-born billionaire sourced $5 billion from investment groups and other large funds, including from Larry Ellison, the co-founder of software company Oracle, who wrote a $1 billion cheque.
Qatar Holding, which is controlled by Qatar’s sovereign wealth fund, the Qatar Investment Authority, also helped Musk, and so did Prince Alwaleed bin Talal of Saudi Arabia, who transferred Musk the nearly 35 million shares he already owned.
In exchange for their investments, the contributors become Twitter shareholders.
And importantly, Musk already owns 9.6% of Twitter in market shares, before he acquired it.
The rest of the money, is backed by bank loans, including from Morgan Stanley, Bank of America, Japanese banks Mitsubishi UFJ Financial Group and Mizuho, Barclays and the French banks Societe Generale and BNP Paribas.
The goal is a trusted digital town square, where a wide range of views are tolerated, provided people don’t break the law or spam. For example, any incitement to violence will result in account suspension.
— Elon Musk (@elonmusk) November 26, 2022
These loans are guaranteed by Twitter, and it is the company, not Musk himself, which should assume the financial responsibility to pay them back.
So here, Musk is betting big.
He needs to please those who helped him.
Since he couldn't back down from the deal to acquire Twitter, his grand entrance to Twitter's headquarters with the kitchen sink and all, are meant to make Twitter thrive.
What *is* the best pillow?
— Elon Musk (@elonmusk) November 23, 2022
Headline: “Stephen King Tweet Causes My Pillow Sales to Skyrocket!” Lmaooo
— Elon Musk (@elonmusk) November 23, 2022
This isn’t particularly surprising, because Musk even tried to literally "beg" advertisers to stay by promising that content moderation would remain about the same, before he started reinstating some notable accounts formerly banned or suspended for hateful conduct.
Although Musk has posted a number of tweets insisting that everything at Twitter is going great, fleeing advertisers mean that the company is experiencing even more revenue loss.
This isn't the first time King trolled Musk.
Previously, King complained about the $8 Twitter users should pay if they want to get the blue checkmark.
We need to pay the bills somehow! Twitter cannot rely entirely on advertisers. How about $8?
— Elon Musk (@elonmusk) November 1, 2022
I think Elon Musk is a visionary. Almost singlehandedly, he’s changed the way Americans think about automobiles. I have a Tesla and love it. That said, he’s been a terrible fit for Twitter. He appears to be making it up as he goes along.
— Stephen King (@StephenKing) November 26, 2022
The goal is a trusted digital town square, where a wide range of views are tolerated, provided people don’t break the law or spam. For example, any incitement to violence will result in account suspension.
— Elon Musk (@elonmusk) November 26, 2022
In another occasion, King praised Musk, by admitting that Musk is indeed a visionary.
King owns a Tesla, and said that he loves the car.
But still, King clarifies that Tesla, the company that made Musk the richest centibillionaire among centibillionaires, isn't actually founded by Elon.
Elon Musk is not the original founder of Tesla.
"He just made it a success, against long odds," King tweeted.
And while Musk does managed to make Tesla successful, he cannot liken Tesla with Twitter. And SpaceX, spacecraft manufacturer, launcher, and a satellite communications corporation, the company Musk also owns, is also unlike Twitter.
Through his tweets, King is not expecting much regarding Twitter' future under Musk's rulership.
In the past, Elon Musk has openly said that he's a fan of King
Be aware that I never said Musk CREATED Tesla. He didn’t. He just made it a success, against long odds. If you really want to understand how amazing that was, look at the DeLorian.
— Stephen King (@StephenKing) November 26, 2022
But…Twitter ain’t cars. And Twitter ain’t rockets.
— Stephen King (@StephenKing) November 26, 2022