To influence means to promote something. People that have influence can boost any idea, content or brand in their field. Knowing when and how these people are best engaged is important if you want to make them your brand partner.
Before finding any influencer, you need to first have your product finished and ready to be marketed. This is because you need to be ready to dominate your niche before doing any promoting.
As these influencers play in a larger landscape than you, you need to persuade them to think that your product is genuine and promising.
If this influencer of yours can tweet your link, you can have a sudden increase in traffic. But if you can make them tweet an opinion or advice, you can both have the traffic you wanted, and earn a lesson for empowering your future growth.
Influencers are people that can "influence". But to work perfectly with your campaign, you need a strategy on how their opinions can impact your audience. Set your campaign goal, know what platform their use, what interests them to make the call-to-action.
Since tweets about you can increase your traffic and strengthen your brand, you must be ready to accept what is about to come and convert your audience by making them customers.
By understanding all the necessities, you'll know how to aim the influencer's thoughts about you to naturally blend with your content. And vice versa, if you influencer sees your content and feel like it can be appreciated, they'll be more than happy to promote you.
Setting you campaign goal is an important equation because this represents what you want to achieve. You and the influencers may live in different places, different city, or different country. You need to identify which candidate is the closest to you in online activity.
See which is moving in the platform you aim, or more preferably, the platform that most of your audience resides.
Once you have a solid ground to step on, you can start looking for candidates. Don't ask more than you bargain for. Building relationship with influencers takes time, and you need to simplify every communication and make it both professional and respectable.
Whether you're aiming for brand awareness or increase in traffic, what matters to you is not the massive number of traffic or followers you have, but the amount of those people engaged.
Finding the Perfect Candidate
To finding a candidate, before spreading your messages, you first need to know how this person get influencial in the first place. Is it because of experience? Or is it because of the shared ideas? Or perhaps because their authority in the field they move. Consider knowing these before initiating any communication.
The best way to find influencers is by looking at social media network, preferably Twitter. The social network not only has the power to impact user based on the number of followers, but also the chances that other Twitter users to retweet or mention the particular user.
After you know the person, and how they work in the field they choose, you can then then harness these information to maximize the potential to make a successful relationship.
Making influencers to do the promotion will not just help you in enhancing your authority, but also will give you the lesson and experience in public relation concerning building your own network that benefit all parties.
Further reading: Powerful Ways to Create Business Relationship with Important People