Sacrificing Originality For Simplicity, Instagram Introduces A 'Self Regram' Feature

Sharing the same (similar) post from different platforms is one of the most advised method of social media marketing.

A personal account may want to publish contents with a more informal and intimate style. A business account on the other hand, would be better off by acting generally accessible and adding a call-to-action.

For Instagram marketers who run multiple accounts and have similar themes and fan bases, a regram feature should come in handy as it can save them quite bit of time.

This is one reason why Instagram finally introduces an official 'self regram' feature to its iOS app.

This way, users can share the same post from the multiple accounts they have at once, and makes it easier for content creators who want to share the same post on both their brand and personal accounts, instead of having to post it one at a time.

The feature appears on the last step of a posting process by toggling the accounts they wish to use.

“We are rolling out this feature to provide a better experience for people who often post to multiple accounts,” said Instagram.

Instagram has been testing this feature for quite some times since 2017, but has put it on hold because it sways Instagram from originality and may alter the app's experience.

Allowing users to regram their own post would make Instagram’s feed a bit more cluttered, as different audiences of different accounts can see the same shots and captions. This is not in line with Instagram's focus for simplicity, and keeping its feed original and personal.

Co-founder Kevin Systrom who left Instagram, explained that it was important to keep "your feed focused on the people you know rather than the people you know finding other stuff for you to see."

Since this regram feature would go against that directive, in September 2018, the platform put the feature on hold.

Instagram, self-regram
Using toggles, Instagram regram feature allows users to publish a post to several of their accounts at the same time

There is no doubt that Instagram is one of the most popular social media platform on the web. As it grows beyond its 1 billion monthly active users, the platform is trying its best to provide the best experience by eliminating as much frictions from content creation as possible.

Previously, the photo and video sharing social media began testing a much more prominent shortcut for Android users to import photos from Google Photos

Instead of making the feature buried inside the Other folder on users' albums, Instagram is putting the shortcut directly on the image selection screen for some users.

“We are only testing this on Android. You have been able to share to feed from Google photos on Android before but the ability to do so was hidden behind a couple of different steps so we’re up-leveling that ability to make it easier,” explained an Instagram spokesperson.

And as for the regramming feature, Instagram wants to simplify content publishing. This is why the regramming feature is introduced despite the company knows that it may dilute the quality of the platform in overall.