We may all have bad hair days, but a poorly designed websites and apps hurts more.
From a poorly designed logos to outdated website can bring an uninspiring brand identity. Bad design is the main formula of poor brand performance.
For businesses, bad design can hurt and also expensive. If your competition is doing better than you do, design that is an integral part of your business, can cost you revenue and profit consideration. Furthermore, it can also create poor customer experience, a bad reputation and even carve your business out of your niche.
This is because your brand is your identify. It's your persona and also reputation, all combined into one. A good design will effectively boost your branding campaign and distinguish your business for your competition.
A good design will create a unique voice for your business. And the opposite, a bad design will make your business unseen.
Related: Logo Design And User Experience
Since your brand will always be associated with your company. a bad design, be it unimaginative, boring, or confusing, can hurt your brand.
Your customers that stumbled upon your presence will learn things from you, and try to associate themselves with your company. From storing little information about your business, your website, your logo, your brief explanation about yourself and others.
If you can make things right to this point, your brand will be recognized but those customers; they'll learn to differentiate you from others .
So when they see you again in the future, they'll recognize you and will come to conclusions far more quickly than the first time.
Much of this issue comes with people are so accustomed to what brands should be. For example, they need to be iconic and rarely seeing design changes that pose negative effects.
In the modern increasingly fragmented digital ecosystem, we have countless of companies and products that are competing for a limited amount of users. First impression is the key, and you as a business, only have seconds to get their appreciation.
And on the online world where things are more blended together, experience in design can be the factor that either results a sale or a loss.
Creating a good user experience (UX) and user interface (UI) design are far from easy. But in the digital world where businesses thrive and die from their number of page views, reviews and presence, they need to overcome the difficulties.
Creating great design can be expensive and time consuming. But the cost is well worth the efforts. A good balance is the key.
Without a compelling design the cost you'll lost will be your brand. And a loss of brand image is devastating and a lot more expensive with far-reaching consequences beyond just balance sheets and profits and losses.
Further reading: User Experience And Customer Experience: Connecting Their Differences For One Purpose