Your content is what will drive people to become your website's visitors. What you first need to do is to create quality contents that can engage, entertain and drive conversion, and the second is to make that killer content available for people to be seen.
Most websites, particularly have most of their website's visitors coming from search engines. In order for you contents to be optimized for search engine's visibility, you have to make your articles SEO-orienteda and appealing.
Before writing for SEO, you need to have a goal. Your content should be well-written, dynamic, and full of valuable information for your audience. What search engines do is just to make that outstanding articles of yours above the rest for better consuming.
What makes an article good is not just from pure great writing. As a marketer, you are a storyteller. You need to convey the information in your article by using stories of your brand, all that crafted differently beterrn medium and audiences.
Think creative. Writing articles might be just playing with text, but it's a lot more than that.
Use Available Examples, Remake With Your Own Voice
The internet is growing, and because of that you have a lot of references. Browse through the search engines using the keywords you're targeting. See how they can be a an example to you. Find the connection between them and you, and craft what it takes to create a compelling content.
When creating a compelling content, you need to shout your voice aloud. There is no need to hide your "voice" behind those text. Your articles are mute, but how you write them describes your voice.
Don't be afraid to be different. If others are explaining things very delicately and serious, you can try put some humor into it, if that is truly your character. You can also be weird or in other ways you like. Your character should be implemented in every piece you write because what makes you content unique, is how your voice.
Your genuine voice is one of your greatest assets. You need to adhere to the standard of professionalism appropriate for your industry, but the more you sound like a human being, the more people will want to engage with you.
Know and Embrace Your Audience
The article you post on the internet should be available for everyone. There is no point is hiding a content from visitors once you uploaded them. The internet is not your diary, and it isn't your personal memo. What you write is what you expect people to like and share.
Understand who are your visitors, where do they come from, what gender, what's their primary language, their occupation, their hobbies, etc.. Understanding that does not only give you better insight about your visitors, but can give you better information about how you can write better appealing articles.
Make sure you choose language suitable to your audience. If your articles are aimed for a large pool of audience coming from different interest, include less jargon. Keep your paragraphs short and stay on your point. If you have references that you think can help your audience, include links.
You can get information about your visitors starting from: your niche's target, analytics software, or by engagements from social media networks, comments or others.
Getting All to be Seen
With the tips mentioned above, creating an SEO-oriented articles should be much simpler. Since SEO and content marketing work together in order to make that content to be seen, you should already know how to initially optimize your content.
The first is by optimizing your content for search engines. By optimizing your content to appeal to search engines, it will appear more often in its recommendations. This in turn will increase your visibility and trustworthiness. The next to go is social media network. Posting links to your content is one of the best way to get people's attention, especially those that have already engaged with you before.
With these tips in mind, you should be able to rank your articles higher in terms of SEO. By continuing the effort, you'll be enhancing your reputation as a quality content provider, improving your brand at the same time.
Further reading: Writing for SEO, Publication and Conversion