Computers don't have imagination. But AI does, the longer the technology is trained with images of the world.
OpenAI experimented with text-to-image generator, and created the 'DALL·E', which it considers the 'GPT' for images. Then, it created 'DALL·E 2', which takes the image-generation AI to an eerie level.
Google has a similar AI it calls 'Imagen'. The technology is a hype, that even TikTok is developing one for itself.
Meta soon followed with one of its own as well.
Microsoft also has AI projects, but in this text-to-image generator hype, it's a bit late in the game.
Regardless, when it finally enters the game, it comes well prepared.
Besides using 'DALL·E 2 to power Microsoft Designer, the company is also embedding the technology to Bing, its search engine.
According to Microsoft in a blog post:
In other words, the technology allows Bing users to turn text into art.
Microsoft gave an example of a user using Bing to create an astronaut Shiba Inu. All users have to do is just type.
Microsoft is embedding the technology, so users can use Bing for a free-to-use image generator, capable of creating images that don’t exist yet.
The company is introducing the feature as part of its Image Creator tool.
Users can use the tool, like when they cannot find one from its search results that that matches their criteria.
Initially, Microsoft is taking a “measured” approach with the rollout of Image Creator, by releasing the feature with a limited preview in select locations.
Microsoft knows that by embedding the technology, the company is venturing to a territory it has not yet experience. This is why the company is exercising caution out of a commitment to responsible AI:
"For example, OpenAI removed explicit sexual and violent content from the dataset used to train the model, and Microsoft deployed filters to limit the generation of images that violate content policy."
Microsoft also said that Image Creator employs techniques to prevent misuse, including query blocking on sensitive topics and filters to limit the generation of images that violate Bing’s policies.
With a gradual roll out, Microsoft is taking feedback from the limited preview to improve Image Creator before rolling it out to everyone.