Computers don't have imagination. But AI does, the longer the technology is trained with images of the world.
OpenAI experimented with text-to-image generator, and created the 'DALL·E', which it considers the 'GPT' for images. Then, it created 'DALL·E 2', which takes the image-generation AI to an eerie level.
Google has a similar AI it calls 'Imagen'. The technology is a hype, that even TikTok is developing one for itself.
Meta soon followed with one of its own as well.
Microsoft also has AI projects, but in this text-to-image generator hype, it's a bit late in the game.
Regardless, when it finally enters the game, it comes well prepared.
As a matter of fact, Microsoft is eyeing on becoming a competitor to Melanie Perkins' Canva, by introducing what it calls 'Microsoft Designer.'
AI has created major shake-up in digital marketing.
Many have been providing their AI-generated images for free, and a number of them have started allowing others to use their text-to-image generators, also for free.
One of the most popular, would be Stable Diffusion, which has been ported to create images that include customized pornography.
With big players are already in the field, Microsoft is not wanting to wait around for the revolution to happen without being involved.
And here, Microsoft announced Microsoft Designer platform, which is meant to be a simple way for users to create content for their promotions, based only on text inputs.
But to play its card, Microsoft Designer not only use Microsoft's own AI technologies, but also OpenAI's DALL·E 2, the AI-based image generator.
According to Microsoft in a blog post, this allows users to take basic text descriptions and turn them into art, "all in a flash."
At least initially, Microsoft showcased Designer as a way for users to create social media posts, invitations, brochures and other types of designs by either starting from scratch or by using Microsoft-provided templates.
But Designer is more than just a graphic design app.
Inside the company, Microsoft executives have been describing Designer both as the V.1 app introduced today and as "an AI-powered design service."
Microsoft has also embedded Designer as part of PowerPoint Designer as a way to help users create presentations with AI assistance.
Designer tool itself is still in preview when it's announced officially during its Fall Surface event on October 12.
Among the things it announced that time, include Microsoft Designer, as well as its 'Create' website and the 'Image Creator' tool.
Microsoft touts them as key elements of a family of Microsoft Creator tools.
Because the tools are part of Microsoft 365, these tools shall be integrated with Bing and Microsoft's Edge browser, officials said.
It's worth noting that copyright laws don’t really cover AI-generated art, because technically, the images being created through these apps have never existed before a user has generated them.
In other words, many suggest that using images created by AIs for commercial purposes don't violate anyone's copyright.
Read: Microsoft Office Becomes 'Microsoft 365' In The Biggest Brand Overhaul In More Than 30 Years