In order to have a high converting advertisements, the materials need to be shown to the appropriate viewers at the right time and at the right place.
One of the best way to appeal search engines is for your website to follow their guidelines. But to rank higher on their SERPs is never an easy task, and sometimes can also be unpredictable.
When you have your website up and running for a certain amount of time, you may consider auditing it to know how or why it fails in certain criteria. In SEO perpective, there should be something that has gone wrong, and things that you failed to see.
As the internet grows to more places, it's having more and more users. If traditional means of purchasing goods is limited to the physical area of the seller, the internet is providing the means for purchasers to buy anything from practically anywhere around the globe.
For e-commerce businesses, following the demand can be daunting. But without having the ability to reach and answer those demands, you are simply sending your customers to your competition.
And that isn't good for any e-commerce that seeks growth.
Artificial Intelligence is the future of technology, and it's becoming one of the most important topic that has been debated and argued more than many times.
As computers become smarter and able to decide things on their own, we are steadily seeing a shift of where us humans aren't anymore the most intelligent beings.
Search Engine Optimization is about getting seen by search engines. With the many and the everchanging signals they use, websites need to adapt to changes much often in order to compete on their niche.
Google is known as the most prominent search engine. While people know that Google uses algorithms to rank and decide what should be shown on its Search Engine Result Pages (SERP), not many people know that the algorithms involve human trainers.
Those people are called "Quality Raters", and they are the hidden human labor that helps Google determine what's best for its Search users.
On the web that is growing, changes will happen. And when they happen, they happen frequently. In terms of search engine ranking, a change can either give you benefit or lost.
If you see website is losing rank or having a decrease in traffic, there should be a cause and you need to find the reason fast.
A drop in ranking can frustrate even veteran SEO professionals. There are so many things that could have gone wrong, and blind assumptions for the cause can waste you a lot of time before any correct procedures are commenced.
As the internet advances, everything that comes with it is also improvised. And that includes advertising we all see on the web.
Advertising is seen as something that drives potential customers to become buyers. On the old days, the earlier forms of advertising were targeting generalized audience segments by broad demographic characteristics. To appeal the vast variety of people, ads were made colorful and attractive: memorable and often creative, clever and even emotional.