Google Stops Scanning And Reading Users' Gmail Inboxes For Ad Personalization
In order to have a high converting advertisements, the materials need to be shown to the appropriate viewers at the right time and at the right place.
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Seeing Several Ends with Stephen Elop
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"The more interesting, the more we crave them and the more we want to share them with the people around us."
- Stephen Elop
Articles
Organic Content: Why It Can Be The Key To Your Search Engine And Social Media Success
Content is king. It has been the king and always will be. They are the ones that speak to your customers and spreads your word to the potential target audience.
The ever-increasing changes to search engines' algorithms are slowly but steadily reward people's efforts in creating good organic contents. You need to keep on creating great and quality contents because your organic contents are always more rewarding in a long term.
Competing Against Giants: How Can Your Small Business Thrive And Survive
There are a lot of more established, more powerful giant companies in your industry. They have a lot of resources, older, better funded and branded, and more matured with experience. Competing against them, is it the end for you?
No. The Goliath is big, but your David is nimble.
Your Website And Its Logo: How To Make Them Work Together To Represent Your Brand
A logo is an important part of web design. However, its presence is not a priority.
With technology that advances, trends keep on changing. With more people accessing the internet, you website is something you want to be seen.
And with the number of new websites that are launched each day, the competition is just getting tighter than ever. In order to make themselves memorable, many websites tend to lean on their logo.
This is a mistake.
Paid Advertising On Google, Facebook, Instagram And Twitter: The Challenges For A Successful Campaign
On the web, you're competing with a lot of others similar to you. Since you're competing for same set of eyeballs, you're racing against time to get more ROI against your campaign.
Paid advertising is one of the great and easy way to get traffic to your website, increasing the chances of leads, sales and revenue. However, things can be difficult if you don't know what you're doing.
Understanding Website Migration And Knowing The Things That Can Go Wrong
The internet grows. And as the trends and needs shift, the technology that powers it also needs an upgrade. Websites that make the web are like those businesses that operate them. They are complicated and could be difficult to manage.
Especially when it comes to upgrading or updating.
Websites consist of the front-end and the back-end. Both are fragile as any change or replacement to its parts can easily affect or even break the whole system. So any added or removed elements of a website can introduce new errors, flaws, bugs or even faults.
How To Do A Keyword Research And Achieve The Highest Return To Your Marketing Investments
Everything that goes on with search engines, begins with words typed into its the search box.
For websites that want to be part of search engines' result pages, keyword research is one of the most important aspect in SEO. The strategy is one of the most valuable with a high-return activities in internet search marketing.
Knowing The Time To Rethink About Your Logo Design
The importance of a logo can never be overstated. Every business, be it big or small, needs a logo for recognition and establishing an identity.
Those little images are the ones that give businesses their identity. The first thing people will see after your business name, is your logo.
This is the reason why logos are everywhere. People are exposed to more logo than they realize, and many of them stick to their mind like magnets. Those little images act like ambassadors to the business it represents; reminding people that the product exists and people should buy it.