Google Stops Scanning And Reading Users' Gmail Inboxes For Ad Personalization
In order to have a high converting advertisements, the materials need to be shown to the appropriate viewers at the right time and at the right place.
News
Tech Faces
The Drop By Dries Buytaert
![Dries Buytaert]()
"Business model innovation is more important than technical innovation.”
- Dries Buytaert
Articles
Creating A Link-Magnet Content: Becoming A Source For Others To Cite
In terms of link building, when a post has just been created, usually the website is the one that is most active in doing the outreach. The more active they market the link the more backlinks they'll get. While this strategy works wonders, it will usually last only for a while.
To most people, when marketing stops, backlink stops growing.
Angular Vs. React: A Full Framework Against A Library Built For Speed
When creating a front-end programming, developers will run across Angular and React. Both have great documentations and communities that are using them, and both can be capable to do anything you want. So which one should you use?
There are plenty of differences between the two. But comparing Angular to React is like comparing apples to apples. Comparing Angular’s syntax and component model and React’s, is like comparing an off-the-shelf computer's CPU to a raw CPU.
But nevertheless, they both can accomplish the same thing, using their own way.
How To Optimize A Mobile Landing Page To Convert More Visitors
Traditional desktop PCs may still be around for years to come, but in terms of web browsing, people are using their mobile devices much more often than their PCs. In order to meet the shifting trend, websites need to adapt in order to reach most of those people.
While web design is one thing, experience is the focus. Designing for desktop should have mobile in mind, and this is where experience is the key.
Increasing Your Website Conversion. Personalization Or A/B Testing?
When a website is up and running, it must have at least one purpose to exist. Because there are many way to market your products and services on the internet, there should be also ways to convert those wandering visitors to leads and then sales.
In order to thrive on the web, your website should be able to convert incoming visitors. From registering to downloading, or signing up to a newsletter or clicking on advertising and buying something, conversion is the most important factor to the success of an online marketing strategy and goals.
The Challenges Humans Should Address To Make AI Work Like It Should In Our Society
Created from dreams and popularized by science-fictions, Artificial Intelligence (AI) has become a hit and a hint of what computers could and would be. Machine learning is starting to become part of what people do and it's becoming more like us in both the goods and the bads.
With its potential to aid humans in many fields, including finance, health, shopping, news and others, AI has expressed some concerns. While they are having the ability to ease many of the process, they also create new problems that were never there before.
A Blog For Your Business Website And Why It Matters
You have a website and you're selling something there. That's great. But why stop just there?
On the internet, your product is competing with many others that are similar. With many people using search engines to seek what they want, you need to get yourself seen when search engines answer their queries. One of the way is by using content marketing strategy.
And one of the focus of content strategy is to make your products to rank for more keywords. And this is where a blog can come in handy.
Creating A Strong Social Branding By Eliminating The Usual 'Noise' Most People Are Doing
On the internet that is growing, everyone wants to be seen. Thanks to the many things the web has to offer, many people that include brands, influencers, marketers, companies, organizations and many others are able to compete for their audience.
However, the internet has become a crowded place, and this is where the noise happens.
The noise comes as there are a lot of people doing the exact same thing over and over again. This echoes the network with information that clutters each other. For something to be seen, they need to fight the noise so they can be heard.