Articles

How Publishers Can Personalize User Experience Using Real-Time Data

Advertisers and marketers have long been known to be able to personalize their campaign throughout different mediums. These personalized ads can deliver a lot more user engagements than non-personalized ads.

With this fact, many are prioritizing personalization to craft compelling one-to-one communication with consumers.

But just like these advertisers and marketers, publishers too can customize their contents to win over new readers and keep them happy.

The Rise And Fall Of Push Notification, And How "Anti-Notification" Wants To Replace It

Notifications can be either gratifying, or equally annoying. But in fact, there are very few tech inventions which affect our relationship with our devices, as much as push notification feature.

Before modern-day notifications, users of devices are the ones who decided whether or not they want to interact with technology. We at that time, were in control of accessing technology when we want. But with push notification, things changed.

Tech wants that role, and we surrendered.

AI-Powered Image And Video Editing Tools Because There Is No Universal Definition Of Beauty

There was a time when the web is full of text. Fast forward, with the growing internet and smartphones in our hands, we occupy the web with plenty of images and videos.

Then there was a time when those images and videos were edited locally. With editing tools like Adobe Photoshop for example, we could touchup our photos to create a little facelift, or do some alternations that make us the way we want to look.

Varied with taste, mood and situation, we want those edited images and videos to represent us.

The Three Types Of Chatbots, And Which One Is Better For Your Business

When it comes to technology, things can be automated. The same goes with web, as they too can have an automated customer service and salesman.

They are chatbots, which can be described as computer software or an AI that conducts a conversation via auditory or textual methods. As time passes, chatbots have become increasingly convincing with their ability in mimicking how human speaks, and how humans would behave as a conversational partner.

Amazon Mechanical Turk, And How It Gamifies Crowdsourcing

From building, managing, and evaluating Machine Learning workflows, to evaluating business process, social science experiments, looking for missing person, educational research and more. There should be a lot of people involved.

While many organizations and companies can do all the above by their own resources, there is another method that has been proven to be more effective in both time and money.

It's called crowdsourcing.

Your Website On Alexa For Ranking Popularity And Comparison Purposes

Every website owner wants to get good results in any analytics tools available.

While most if not all websites rely on Google Analytics to get real-time analysis of their site, there are other tools to consider too. Those tools can be used to get a glimpse of websites popularity on the web, as well as their rank compared to competitors.

One of which is Alexa, which boasts a single metric that provides a quick summary of a site's popularity, relative to all other websites on the web.