Google has rolled out a major update for Chrome on iOS, which should be as handy as it is genuinely useful.
As web browsers remain the first go-to place for accessing information, communicating, and managing tools online—even on mobile——Google is introducing true separation between personal and work browsing within the same app and on the same device. This should come useful for professionals who use the same device for both work and personal life.
The update reflects Google’s growing attention to the realities of mobile workflows, where boundaries between personal and professional activities are increasingly blurred.
This update becomes more than just a convenience.
With the new Chrome for iOS, users can now toggle between profiles without signing in and out repeatedly, with Chrome keeping browsing histories, passwords, bookmarks, and other local data entirely distinct between accounts.
This distinction offers clarity, privacy, and smoother usability, especially in bring-your-own-device (BYOD) environments where people rely on one device for everything from checking emails to streaming videos to accessing company dashboards.
On the administrative side, the update brings enterprise-grade security and reporting to both Android and iOS.
IT teams can now collect browser activity logs—security events, URL visits, and related data—through Google Admin Console or a third‑party SIEM. URL filtering, which allows companies to block access to unapproved websites (e.g. unsanctioned GenAI tools), is now available on iOS alongside Android and desktop platforms.
These features help organizations enforce corporate policies while preventing data leakage or "Shadow AI" usage.
The updated experience is offered through Chrome Enterprise, and it’s available at no extra cost under the Enterprise Core tier.
Organizations that opt for Enterprise Premium can access additional protections—such as advanced URL filtering, data loss prevention policies for copy/paste actions, watermarking, and screenshot restrictions—to further control in-browser behavior across platforms.
"The first time users sign in or switch to a managed account, an onboarding screen provides transparency about the separation of managed account browsing and how their organization is handling their data. Organizations maintain control, with the ability to decide how existing browsing data is handled when a user initially signs in or switches to a managed account. When users switch to their managed account, they are notified they are entering a managed experience through an on-screen confirmation," said Google in a blog post.
Independent tech coverage confirms that this iOS upgrade closes a long-standing gap. While Android has supported work/personal profiles device‑wide and desktop Chrome has long offered account switching, iOS lacked seamless in‑app profile management—until now.
Chrome on iPhone now replicates Android-style work‑profile separation without requiring separate apps or forced sign‑outs.
The change aligns with the growing bring‑your‑own‑device (BYOD) trend, allowing employees to use personal devices for professional tasks with confidence that corporate data stays secure. Users maintain privacy in their personal accounts while work data remains protected under IT control. The tool’s transparency—onboarding screens and managed‑session alerts—helps build trust between users and employers.
On Reddit, the new feature sparked conversation about Google’s increasing role in workplace management.
One privacy‑focused commenter highlighted how this functionality differs dramatically from small businesses that handle device policies manually: it “creates strict data separation … seamless switching between accounts,” providing users with peace of mind and IT with enforceable controls.