Artificial Intelligence, or AI, is rising in popularity. There is no denying the impact the technology has on the world as a whole.
From revolutionizing industries to enhancing daily life, AI is no longer a work of fiction.
Now, it's an integral part of modern society, with applications that span a wide range of fields, including healthcare, finance, education, transportation, and entertainment.
As the technology continues to evolve, the key lies in fostering a future where AI complements human capabilities rather than replaces them. With responsible development and regulation, AI has the potential to shape a brighter, more innovative world for generations to come.
Hermen Hulst, the CEO of Sony Interactive Entertainment, admits that AI has the potential to "revolutionize" gaming, but he believes it will never replace the "human touch" of games made by people.
Speaking to the BBC as Sony celebrates the 30th anniversary of the console being launched, Hermen Hulst said that:
"Striking the right balance between leveraging AI and preserving the human touch will be crucial."
The PlayStation boss acknowledges the force AI is having and how it changes everything, including gaming.
But being an "artificial" means that it can never be the real thing.
Hulst believes that there would always be a future for human developers.
Hulst's comments are his respond to various leaders in the gaming industry, who have put significant interest in implementing AI within the production of games.
Most have said that the technology could benefit teams by alleviating time-consuming tasks, allowing teams to work much more efficiently.
While this is a good thing, business-wise, others have raised concerns that AI could be used to replace certain jobs altogether.
Those in creative disciplines, like concept artists, writers, and actors, are potentially at risk of generative AI tools fulfilling their roles.
Long story short, Hulst knows how potential AI is, this is why he is not dismissing AI entirely.
But his words as a leader is an encouragement.
After all, the company has had a year marked by highs and lows, with the phenomenal success of its PlayStation 5 console and games offset by big job losses. This is apparently a pattern that can be seen across the industry.
From COVID-19 that slowed the development of gaming, and now AI.
Hulst, who has been joint CEOs with Hideaki Nishino since June, knows how disrupting this technology is, but he is sure that there is always a place for human talents.
Hulst’s statement echoes his counterpart at PlayStation’s biggest competitor, Microsoft Gaming CEO Phil Spencer.
Spencer once said that he is "very protective of the creative process" with regards to AI.
Read: Sony Celebrates PlayStation's 30th Anniversary With A Webpage To Document Its History