Background

Steve Jobs Lacked Technical Expertise. But When It Comes To Marketing, 'I'm Not In His League'

Bill Gates
Microsoft co-founder and former CEO

The world knows that Steve Jobs and Bill Gates were frenemies. They were rivals in so many ways, yet they have that unique mutual respect for each other.

And this relationship was built since the two were young.

Before Apple and Microsoft was even founded, the two already knew each other personally. But they only started interacting more closely after they have established their respected companies, and knew that they were rivals.

As both companies grew and mature, and as both Jobs and Gates continue leading their companies to reshape how the world sees computers and technology, the two's relationship only deepens, and that despite saying nasty things to each other from time to time, those comments are based on business, not personal. In fact, Bill Gates once saved Apple from bankruptcy, which was something no pure rivals would ever do.

And this relationship commenced until Jobs' death.

Bill Gates.
Bill Gates.

Bill Gates shared an anecdote about his relationship with Steve Jobs, recalling:

"Steve Jobs once told me that he wished I’d take acid—maybe then I would have had better taste in designing my products."

"Look, I got the wrong batch. I got the coding batch, and this guy got the marketing-design batch, so good for him."

Jobs once suggested Gates to take LSD, a powerful hallucinogenic drug that alters perception, thoughts, and feelings, often causing intense visual and auditory hallucinations, to improve his design sensibilities, just so he could design Microsoft products better.

This was also detailed in Walter Isaacson's biography of Jobs, where Jobs is quoted saying Gates is "basically unimaginative" and would "be a broader guy if he had dropped acid once or gone off to an ashram when he was younger."

Gates acknowledges his superior coding skills and software development prowess. His technical expertise far exceled Jobs.

But when it comes to design and marketing, Gates claims that he is nothing compared to the Apple late co-founder.

"Jobs wouldn’t know what a line of code meant, and his ability to think about design and marketing… I envy those skills. I'm not in his league."

Bill Gates.
Bill Gates and Steve Jobs knew each other, before Microsoft and Apple were founded.

Gates admires Jobs "messianic" skills, and called Jobs a "singular figure" who has an extraordinary ability to captivate people, and saying that Jobs' lack in technical knowledge actually made him impressive.

"Steve's achievements are all the more impressive when you know that he couldn't look at a piece of code and know what it was."

"He was never an engineer. Woz [Steve Wozniak, fellow Apple co-founder] was a real engineer — I mean, a hardcore engineer."

Gates has also shared some other candid thoughts about his relationship with Jobs:

"He should have been an actor. He really ran the reality distortion field like no one else."

Read: 'I Was So Jealous', And Amazed Of The 'Genius' Steve Jobs

Bill Gates.
Bill Gates and Steve Jobs were last together on the same frame, professionally, during Walter Mossberg and Kara Swisher interview at 'D5: All Things Digital' conference in Carlsbad, California, in 2007.

Even years after Steve Jobs' passing, Bill Gates' respect for him remains unwavering.

Gates once said that months before Jobs died, the two "spent literally hours reminiscing and talking about the future."

"There was no peace to make. We were not at war. We made great products, and competition was always a positive thing. There was no (cause for) forgiveness," said Gates.

After their meeting, he wrote Jobs a letter, telling him "how he should feel great about what he had done and the company he had built. I wrote about his kids, whom I had got to know."

This very letter was kept in a drawer by his bed, until he died.

Steve Jobs' wife, Laurene, called Gates after Isaacson's biography went on sale, just to let him know how much his letter had meant to Jobs.

"She said; 'Look, this biography really doesn’t paint a picture of the mutual respect you had.’ And she said he’d appreciated my letter and kept it by his bed," Gates said.