The development of AI can be traced back for decades. But it only recently became a race towards supremacy, following the rise of large language models (LLMs).
Meta, the company formerly known as just Facebook, is one of the biggest players in the field. Its founder and CEO, Mark Zuckerberg has outlined Meta’s ambitious plan to challenge smartphones domination in people's lives with AI-powered smartglasses. He envisions a future where glasses become the primary personal computing device—constantly aware of what people see and hear, allowing AI to assist them in real-time, throughout the day.
Zuckerberg argues that phones are inherently limited in contextual awareness, whereas wearable AI can enable more intuitive, personal interactions with technology.
In one of his public comments and internal communications, Zuckerberg emphasized the rise of what he calls “personal superintelligence”—an AI assistant tailored to each individual, designed to help users achieve their personal goals, improve productivity, enhance relationships, and boost creativity.
According to Zuckerberg:
"So developing superintelligence is now in sight."
"But there's this big open question about what we should direct superintelligence towards."
"A lot has been written about the scientific and economic advances that AI can bring, and I'm really optimistic about this. But I think that an even more meaningful impact in our lives is going to come from everyone having a personal superintelligence that helps you achieve your goals, create what you want to see in the world, be a better friend, and grow to become the person that you aspire to be."
Zuckerberg's strategy is a direct strike at the iPhone’s central role in users’ digital lives. And here, he wants to challenge Apple's dominance by replacing the iPhone.
He said the future of AI won’t just be about supercomputers or lab-grade models, but about giving every individual their own evolving AI. According to him, Meta is moving beyond building just large models like LLaMA and is now focused on self-improving systems that can learn and adapt over time, without constant human retraining.
And "superintelligence" can be described as an AI system that can self improve.
While the progress towards maturing this technology is still in its infancy, it’s unmistakable.
And this also causes some concerns.
In a post on Meta's website, Zuckerberg said that
"The rest of this decade seems likely to be the decisive period for determining the path this technology will take, and whether superintelligence will be a tool for personal empowerment or a force focused on replacing large swaths of society."
Today Mark shared Meta’s vision for the future of personal superintelligence for everyone.
Read his full letter here: https://t.co/2p68g36KMj pic.twitter.com/Hpzf77jAiG— AI at Meta (@AIatMeta) July 30, 2025
This marks a turning point for Meta, with Zuckerberg declaring that superintelligence is now within sight.
Meta has formed a dedicated division—Meta Superintelligence Labs—to lead this charge. The company is pouring billions into computing infrastructure, hiring elite researchers with top-dollar compensation, and aiming to take a leadership role in developing AGI-like systems with safety and personalization at the core.
Zuckerberg also addressed the growing tension between openness and safety in AI development. While Meta previously open-sourced several of its LLaMA models, Zuckerberg signaled a more cautious approach going forward. He stressed that future releases, particularly around self-improving AI, may not be open-sourced due to the risks involved.
Despite this, he reiterated Meta’s commitment to transparency and trust, stating the company will rigorously evaluate risks and benefits before releasing powerful AI tools to the public.
Further reading: In The Foreseeable Future, Smart Glasses 'Will Be The Next Major Computing Platform'