The AI field was boring and dull, and had ripples that barely disrupt anything beyond captivating researchers and fans.
But since OpenAI introduced ChatGPT, the world quickly realizes the potential of generative AI. Sooner than later, tech companies, large and small, began creating an arms race, where they compete to either with each other, or use the technology to improve their own.
And here, GoTo is just the next company on that long list.
In the growing importance and usage of AI, the Indonesian largest digital ecosystem, has introduced GoTo AI, a long-term program that will develop and use AI across the GoTo ecosystem.
In the announcement, the company said that:
GoTo AI’s roadmap is centered around three key areas:
- Creating a more seamless and convenient user experience.
- Strengthening safety across platforms.
- Enhancing AI capacity and capability across GoTo.
Dira stands for Dikte Suara (which is Indonesian for "voice dictation"), and that it's designed to create a more convenient experience for users.
As an AI-based voice assistant that speaks Bahasa Indonesia, the idea is to improve user experience.
Touted as the first of its kind in Indonesia’s financial technology industry, it's initially launched to a select number of users of the GoPay, the digital wallet associated with GoTo, which offers a convenient way to handle transactions within the Gojek app.
For example, with Dira, users shall be able to access and use the features within the GoPay app with greater ease and complete different types of transactions with fewer steps.
Simplifying things, Dira can shorten the duration required to complete a transaction, which will help users to save time.
For example, to pay a bill using GoPay, users would typically need several taps and scrolls before they can reach the dedicated payment page. But with Dira, they can reach this page with just one tap, and through voice command.
Dira also helps users to navigate features in the GoPay app’s homepage with greater ease and reduces the need for manual search in the main page of the app.
"As a homegrown company, GoTo has a deep understanding of Indonesia and this is reflected in the development and launch of GoTo AI. Dira is a localized solution that is useful for users, while serving as a basis for the development of new AI features and innovation across the GoTo ecosystem in the coming years," said GoTo Operating Officer Hans Patuwo.
"The GoPay app was designed with simplicity and accessibility in mind, in line with our mission to provide financial services for Indonesians from all levels of society including the country’s 97 million unbanked adults. Today, we are taking simplicity and accessibility one step further with the unveiling of Dira on the GoPay app, a first-of-its-kind AI-based voice assistant in Indonesia’s financial technology industry."
Hans also explained that the presence of Dira shouldn't bloat the app.
What this means, Dira can be utilized on all types of mobile devices, including those with limited capacity, at no cost.
To access Dira in the GoPay app, users must give the app access to the microphone. Then, users can tap on the microphone icon on the top right corner of the GoPay app’s main page.
Users will then be able to directly give voice commands relating to multiple topics including electricity bill payments, money transfers, phone credit purchases, PIN change, and many more.