Google, the tech giant, has always stood tall with unwavering confidence.
Founded in 1998, it revolutionized the internet by replacing directories with a powerful search engine that crawled, indexed, and made the entire web searchable. This dominance earned Google immense wealth and resources, allowing it to overshadow nearly every other online entity.
But everything changed when OpenAI launched ChatGPT.
Google that quickly recognized the disruptive potential of this seemingly minor product, which could pose an existential threat to its supremacy, experienced a "code red" situation.
What came next, it's an arms race between a irreplaceable tech titan and a quick-growing phenomenon poster-child.
But OpenAI isn't the only thing threatening Google.
Many others are after Google's pie in the search engine business. And particularly for Perplexity, the company also took aim at the web browser market.
The San Francisco-based company announced what it calls the 'Comet' browser, touted as "a browser for agentic search by Perplexity."
In a post on X, the company launched a sign-up list for the browser, which isn’t yet available during the announcement.
"Just like Perplexity reinvented search, we’re also reinventing the browser," a Perplexity spokesperson said.
Comet: A Browser for Agentic Search by Perplexity
Coming soon. pic.twitter.com/SwVSwudgtN— Perplexity (@perplexity_ai) February 24, 2025
Perplexity’s browser Comet will join a very crowded market.
In the field where Google dominates with Chrome, followed by Edge by Microsoft, Safari by Apple and many other players including smaller ones like Mozilla Firefox, Opera, Brave, Vivaldi and more than a handful more, Perplexity is making itself present as a newer contender in an area it has no experience of.
Perplexity is betting that it can leverage its search engine user base, following the steps of DuckDuckGo, for example.
But just like anything else that came before Comet, creating a dent on the market is pretty much impossible without bringing anything new to the table. If one wishes to eat more than just the breadcrumbs Google left, one must came up with something so disruptive that make people notice.