With more viewers on the web, brands and companies are competing with each other to get potential customers. But with more viewers, there are more devices and also multiple competing format to use for this purpose.
Snapchat is on the move, quickly adding new features to its service.
Microsoft rebrands Beam, the live streaming app that it acquired in 2016. Calling it 'Mixer', it's the company's answer to Twitch and YouTube Gaming.
Known to have low-latency videos, Mixer's name that was announced on May 25th, 2017, comes in the middle of a larger site-wide rebranding.
Reddit claims to be "the front page of the internet" for many reasons. Since things have less boundaries, Reddit can have entertaining conversations. However, things in there can be loud, often crude and pretty nasty. This is where Imzy took its role.
Brands need unique characteristics to differentiate themselves from others. From the biggest thing to the smallest, they should all able to represent a company using their own ways.
The same goes with Google with its emojis.
The basic rule for businesses: always choose a logo that is unique so it can represent you and only you. Logo should act like a unique identifier; a representation of a brand in the eyes of the public. It needs to be distinguishable as it also should be appealing.
Live videos can be extremely engaging. And for those that are joining them, it can indeed be fun to be part of a broader community. However, things can go be pretty noisy and comments can be harsh.
Snapchat announces a new way for users to create custom Stories. In May 23rd, 2017, the company said that users can add friends as contributors, with an option to add locations.
The social source code management platform GitHub is making it easier for developers to fetch the right tools to improve and fine-tune their existing workflows.
The search engine by Microsoft starts using its Bot Framework to integrate chatbots directly into search results, making search experience more interactive and transactional. Simply put, Microsoft with Business Bots are making chatbots (and its AI) accessible to business owners.
