Banner Ads to Promote Your Website

When you are trying to increase traffic on your website, having a search engine optimized site with good articles can be the effective ways to promote your site. There are several other ways to to promote your website, one of them is through banner advertisements.

Banner advertisement, or web banner, is a form of advertising on the World Wide Web delivered by an ad server, embedding it to a web page. The advertisement is intended to attract traffic to a website by linking the banner to the website of the advertiser. The advertisement is known as a "click through".

Banner advertisement function the same way as traditional means of advertisements, intended to notify consumers of the product and/or service.

What Banner Ads Can Do

Banner ads can help bring visitors from others sites to your own. Although monthly fees can be expensive to advertise on high traffic sites, in the end it may be cheaper and/or a faster way to start seeing significant traffic and revenue from your website efforts, rather than waiting for SEO techniques to bring your own site to the top of search engine results.

Banners are used as a highly cost effective method of introducing your company, product, or service to potential customers. Your brand and message are displayed in an image on your partner websites. Interested users can click through to your site to order or get more information on what you are offering.

Banner impressions are one of the most cost-effective ways of marketing to a wide audience. Compare a banner ad campaign to an advertisement in print, or in direct mail. Banner ads cost less to design and place. They also reach a larger more target specific audience for the money. Banner advertising is also ideal for establishing your brand or for providing information about a new product or service. Consumer research historically shows that most people see an ad several times before they take action. Banners allow you to display your ad over a period of time, increasing the chances that a prospect will see your ad and remember it.

Print ads, television, or radio are usually linked to a store in a physical location that actually has to be visited in person. Banner ads, on the other hand, can create sales leads that can lead to immediate purchases. People seeing your advertisement can instantly click through to your website store to to learn more, or to make a purchase on the spot.

Banner Advertising Methods

There are 2 types of banner advertising methods. We will look at the pros and cons of each methods below.

Free Banner Exchanges

Free banner exchanges are when you and other sites exchange each others banners. Their banner will go on your site and your banner will go one their site. Although this option is free, there are two main problems with it. First, if you want your banner on a significant number of sites, it will mean cluttering your own site up with these banners. Secondly, you have to be really careful about the types of sites that you exchange banners with. Some sites like to gather a lot of banners so that they can be a directory or portal site and not have to have any real content. These “banner farms” or “link farms” will do nothing positive for your site and, in the meantime, you will be bringing them potential traffic.

Paid Banner Ads

Like it says, paid banner ads cost money, but they will eventually pay off if you choose the right ones. You need to ensure that the site produces the amount of traffic that they say and that they have your ad placed in a way that invites visitors to click without being too pushy. You also want to choose a site that does not house too many other banners on the same page as yours or that there are no competitor links on the same page.


Banner ads can help you promote your website and being profitable if you go about it the right way. Beside having your website promoted, Increasing clicks on your banner means more traffic, and more traffic means more possibilities of the audience to become your customer. If you do decide to check out banner advertisement as a way to increase traffic, be sure to keep the above tips in mind.