YouTube stands as one of the most popular video streaming platforms globally.
With the platforms' increasing number of creative creators contributing to its vast content library, viewers collectively watch billions of hours of videos each month. To support this massive engagement, YouTube continuously invests in enhancing its tools for creators, making it easier than ever to create and edit videos.
YouTube may be the most influential and powerful platform in the video space, but Google recognizes when a competitor is worth watching closely.
With TikTok increasingly capturing a larger share of viewers' attention, thanks to its quick and impactful video format, YouTube understands that long-form videos aren’t the only format the internet craves.
As a result, YouTube is shifting its priorities, putting less emphasis on long-form content and doubling down on the growing success of Shorts.
With the growing success of Shorts showing no signs of slowing down, creators are now being equipped with a new tool to enhance their content.
And 'Dream Screen' is Google's answer.
Read: YouTube Introduces 'Veo' AI And 'Hype' To Help Small Creators Flourish
level up your Shorts game with Dream Screen
you can now generate video backgrounds instantly with just a few words!
available now in the United States, Canada, Australia, and New Zealand. try it out https://t.co/8w3DiWHyNw https://t.co/oqCGMSdrys— YouTube Creators (@YouTubeCreators) November 21, 2024
Dream Screen is essentially an AI-powered feature designed to help creators elevate their creativity and make their videos even more engaging.
Initially, Dream Screen could only create image backgrounds using prompts.
What makes this feature so good is that it opens up a whole new world of possibilities when it comes to creativity.
This time, Google has updated it to be able to create video clips in various cinematic styles, in 1080p.
Possible through the integration of Google DeepMind’s AI video generation model, Veo.
While the tech to do this thing exists, and that green screens are extremely common in CGIs, Dream Screen doesn't require creators to purchase anything extra.
With the embedded Veo, users can just say what they want the AI to create, and let it do the rest.
Initially, the updated Dream Screen is released to a select number of creators in the U.S., Canada, Australia, and New Zealand.
Read: Google Introduces 'Veo', Its 'Most Capable Generative Video Model', As Well As 'Imagen 3'
In a support page, Google said that:
Google also said that "AI-generated creations from Dream Screen, must follow our Community Guidelines," and that "Creators are responsible for ensuring their published content, including content created using AI tools."
The guidelines are meant to prevent misuse.
Google said that it has "incorporated" safeguards into Dream Screen, to prevent creators from generating photorealistic images of identifiable people, which could be misused for creating deepfakes or other harmful content."