08/04/2010
Apple announced iAd as a part of its iOS 4. The mobile advertising platform was developed for its iPhone, iPod Touch, and iPad, It allows third-party developers to directly embed advertisements into their applications. The iAd platform is expected to compete with Google's AdMob mobile ads.
Apple's iAd integrates advertisements into applications sold on the iOS App Store. When a user taps on an iAd banner, a full-screen of the ad appears within the app the user is using at the moment.