Luxury Meets Hashrate: How Jacob & Co Makes The First-Ever Watch That Pays In Bitcoin

Bull or bear, the Bitcoin craze shows no signs of slowing down as the world steps into 2026.

What began as a niche digital experiment from Satoshi Nakamoto has since evolved into a mainstream force, with institutional adoption, ETF inflows, and everyday use cases pushing the network's value and security to new heights. Even amid recent volatility, Bitcoin hovering over $80,000 after some sharp dips, the underlying enthusiasm remains strong.

Miners continue to secure the blockchain, collectors chase unique assets, and innovators blend crypto with traditional luxury in ways that once seemed far-fetched.

One striking example of this fusion arrived when Jacob & Co. unveiled the Epic X GoMining watch in partnership with GoMining.

The first of its kind and limited to just 100 pieces worldwide, this 44mm timepiece features a black DLC-coated titanium case and a skeletonized, hand-wound mechanical movement.

Its signature X-shaped bridges are adorned with a Bitcoin-inspired pattern and GoMining branding, visible through the openworked dial that highlights the intricate Swiss craftsmanship Jacob & Co. is renowned for.

The watch itself is a bold statement piece, but its true novelty lies in the pairing: each buyer receives 1,000 terahashes per second (TH/s) of real Bitcoin mining power through GoMining's remote facilities.

This isn't hardware embedded in the watch.

In it, there is no tiny ASICs humming.

Instead, it's a digital miner tied directly to the owner's GoMining account, granting passive daily Bitcoin rewards from actual mining operations.

The collaboration merges high-end horology with blockchain utility, allowing owners to wear a piece of Swiss engineering while earning BTC in the background. Priced at approximately $40,000, it targets collectors who see value in both mechanical artistry and digital ownership, turning a luxury item into something that "does more" than tell time.

GoMining, an all-in-one Bitcoin ecosystem platform, positions this as a fresh take on real-world assets (RWA) in the crypto space.

The digital miner provides verifiable hash power, with earnings managed through their app for mining, growing, and spending BTC. The launch generated buzz across social media, with posts from both brands showcasing the watch's sleek design—complete with hexagonal patterns on the strap and a prominent GoMining logo overlay on the movement in promotional visuals.

Reactions have been mixed.

Enthusiasts praise the creativity, calling it a "next-level" fusion of luxury and crypto, with some expressing eagerness to secure one of the limited units ahead of its showcase at Consensus Hong Kong in February. Others, particularly in replies and discussions, question the economics.

At current network conditions, with Bitcoin's hashrate fluctuating around 900-1000 EH/s, difficulty near 141 trillion, and BTC priced around $84,000-1,000 TH/s generates modest daily rewards. Estimates suggest roughly 0.0001 BTC per day or less (factoring in pool fees, network variability, and no electricity costs since it's cloud-based), translating to perhaps a few dollars daily at best. Purely from mining, recouping the $40,000 could take centuries, not accounting for BTC price appreciation or depreciation.

Yet profitability may not be the primary draw.

For many buyers, the mining component adds a novel layer to an already exclusive collectible, much like how limited-edition watches gain value through rarity and brand prestige rather than utility alone.

The piece represents a broader trend: crypto's integration into luxury goods, where ownership extends beyond the physical to digital yields.

Whether viewed as a clever marketing play or a genuine innovation, the Epic X GoMining captures the spirit of 2026's Bitcoin landscape: one where mechanical precision meets decentralized computation, and where even a wristwatch can participate in the world's most secure network.