You have a website with plenty of visitors. You also have a team of specialists who dedicate their time for SEO, marketing, customer service and others.
That's great! But it would be a lot more awesome if you can transform those plenty of visitors into your brand ambassadors. After all, if your competition has an army, you may not win without bringing your own army.
There are plenty of occasions that SEO can be a hard work. Since the industry is always shifting and changing according to the trends, you need to be familiar with the terms and strategies to cope with the changes, and to put those all into your advantage.
If you have more people "working" with you, your SEO strategies would have a greater impact, despite those people don't really know how SEO works. The strategy here, is to amplify your voice for the benefit of you and everyone on your side
Furthermore, it's less work for you too.
But before commencing, it would be better if you have analyzed your analytics data, and already active on social media networks or forums, mailing lists or other places where people can communicate their ideas.
Share And Spread The Words
The basic strategy in everything on the web.
The internet is just full of information. But with that abundance of information, looking for specific ones can somehow be difficult from time to time. This is where you need to leverage your knowledge and expertise, and help your visitors.
In the SEO industry, things are changing all the time. If you have the knowledge and the expertise in SEO, keeping yourselves updated to the current trend would be a great way to have yourselves informed. But never keep that knowledge to yourself.
Share the news, spread the words.
So for example, if Google is updating its algorithms that may affect your visitors, you may as well inform them of the news, and give them the solution.
This in turn will make you an expert in the field, in the eyes of your visitors. This will show you that your business is authoritative and relevant to the industry. This will also show them that you're part of the trend, and you're using current technologies that may excite your visitors.
Planning And Outlining
With you having the knowledge, you can show your expertise by sharing the news and providing solutions to visitors. However, you can't just blurt it all out.
You need to plan and outline what you're going to communicate. To do this, you need to gather all the resources you need, including the analytics data about what people are really looking on your site. See which of the data is relevant to the current trends, and based on that, you can find what people really need.
The goal is to make those visitors happy, and satisfied that you can offer them the solutions they need.
This can be an advantage since it will pinpoint you the exact problem people are asking. And with your knowledge, you can then craft your message.
Keep In Touch, Report Results
In terms of SEO, which stands for "Search Engine Optimization", literally all websites that aren't search engines, are just players that compete to the top of the search results. Even if your website is ranking high on Google, it doesn't mean that you're permanently there.
For example, if search engines update their algorithms and say you have a solution to those who may have been affected, your post should also show how your site managed to be untouched.
And if in later times when there are similar occasions, you may as well update that post to make the information relevant. But this time, make sure that you keep in touch with your visitors who have visited/engaged to that page, informing them of the update.
This will certainly appeal those visitors, making them very happy of your services.
Guide People And Admit Your Mistakes
If your visitors reached you and asked for solutions, always answer and give them the solution to their problems.
The best practices in SEO may stand against time, but others won't. If people see you as an expert in the field, they will definitely reach you for answers. They want your views about a problem; they need answers to their questions.
But there are times when you can be wrong.
When you're positive about an answer, but somehow someone came up with a better answer and showed it to you. If that answer is really better than yours, admit it.
Maybe it's not the greatest idea as an expert to give in to others' ideas. But if you really want to be seen as a wise and communicative brand, that can also be characterized with a great public relation, admitting that one's idea is better than yours, can actually boost your brand awareness.
Conclusion
The goal for this strategy, is to make people happy and excited.
Knowing what your visitors really want from you, can really help yourselves in delivering the message that would later help both parties. Whether it's business revenue for you, or answers to questions to others.
This strategy isn't actually SEO as it doesn't involve any optimization. It goes more into "social" SEO where you adapt your brand, making it a place to go for people with specific questions. It's not a proactive strategy either, as it's just a clean up work which involves you becoming an expert in the field.
If everything goes right, you can provide your visitors and followers with excitement and happiness. And with those people having positive experience with your brand, the partnership will benefit you as they will eventually become your brand ambassadors. This will translate to better SEO campaigns for your business.