An "About," "About Us," "About Me," "Company Information," or "About the Company" page can be a valuable asset to a website, especially business websites. It is one of the most important web pages that should be created by giving your focus.
Sometimes, an About Us page will be one of the first results when searching for a business online. Providing convincing facts, history and attributes of your business will enhance the content of your website and provide the customer with an intimate, personal look at the operations, personnel and products. Set yourself apart from the competition and make an About Us page that leaves a lasting impression.
An About Us page can do one of two things: Providing the visitor with important information about the company and products while enhancing the overall experience of the visit. Or none at all, just a waste of space and time.
Your About Us page should add credibility to your business in a an effective and to the point. The average visitor leaves a page after a few seconds, so you have to draw them in and provide quick, useful, and even fun facts about your business. Another mission of your About Us page should be to gain the trust of the visitor. Visitors that come to trust a site turn into customers and referrers.
A popular approach for small businesses and large businesses is the personal approach. Very fitting for small businesses, this method will include an up-close view of the company, such as personal pictures, about the employees/employers, quotes and anecdotes from your employers. Be sure to include accomplishments and qualifications of your employees as well. A picture or link to a page featuring customer appreciation events or sponsorship is another valuable asset to the About Us page.
Large businesses often have a different approach, but can combine some of the same elements of small business About Us pages to get the best of both worlds. Large business About Us pages often convey a large presence, one that consumers can trust because of their long-term status. A timeline or history of the brand can be very effective, as well as specialized focus on charity work and community sponsorships the business is affiliated with.