Adobe announced the global expansion of Firefly, its family of creative generative AI models, to support over 100 languages, enabling users across the world to generate images and effects with just simple text prompts.
"Today’s announcement is about making Firefly accessible to more people in their preferred languages, so they can continue to leverage our unique model to bring their imagination to life, and create the highest quality assets that are safe for commercial use," said Adobe in a website post.
On top of that, Adobe also announced that users of Firefly have already generated over one billion assets using Firefly on its website, as well as on Photoshop, Express and Illustrator.
This makes these two products two of Adobe’s most successful beta releases in the company’s history.
"The Firefly family of creative generative AI models brings even more precision, power, speed and ease directly into Adobe workflows," said Adobe, adding that "Firefly is the most differentiated generative AI offering in the market, trained on a unique dataset that generates commercially viable, professional-quality content."
Adobe has been in business for more than a decade, and in those many years, the company has developed AI innovations to transform its industry-leading creative tools, supercharging everything from initial exploration to ideation and production.
Adobe Firefly, which is part of the company's creative co-pilot, was initially launched back in March 2023, meant to help users "build their creative confidence by removing the barriers between imagination and blank page, and bringing even more precision, power, speed and ease directly into Creative Cloud applications and workflows."
With Firefly, Adobe attempts to make the world more creative, productive and personalized with AI, with the co-pilot working to amplify human ingenuity.
According to Ely Greenfield, CTO, Digital Media at Adobe:
"Today’s announcement is about making Firefly accessible to more people in their preferred languages, so they can continue to leverage our unique model to bring their imagination to life, and create the highest quality assets that are safe for commercial use."
Adobe Firefly is developed using Adobe's Sensei platform, an AI that integrates with the Adobe Experience Cloud, designed to collapse the time between marketing ideation and execution.
And Firefly, as an AI, has been trained with images from Creative Commons, Wikimedia and Flickr Commons as well as 300 million images and videos in Adobe Stock and the public domain. What's more, Adobe has made it to learn from user feedback by adjusting its designs.
Using Sensei, the generative AI allows users to instantly generate and modify text-based experiences across any customer touchpoint.
These are all "anchored" in Adobe Experience Platform (AEP), which brings customer data and content together across an organization under one common language model.
The result is an AI capable of generating image in various designs.
"Adobe’s first model, trained on Adobe Stock images, openly licensed content and public domain content where the copyright has expired, will focus on images and text effects and is designed to generate content safe for commercial use. Adobe Stock’s hundreds of millions of professional-grade, licensed images are among the highest quality in the market and help ensure Firefly won’t generate content based on other people’s or brands’ IP," as explained by Adobe.
Moreover, Adobe emphasizes that it has the 'Do Not Train' Content Credentials tag in the image’s Content Credential, so content creators can request Adobe to not use their content as training materials.
While this makes Firefly a bit more 'legal' to say the least, AI-generated imagery, based on training other images, shall remain as one of the biggest threats to content creators.
