Sometimes, things are more than meet the eyes.
Emily Pellegrini is an social media model and a social media personality. A Caucasian female in her 20s, she is a a brunette with a full bust and a slim, curvy figure.
In her various photos, she looks alluring, sensual, and that she's an "average man's dream girl."
But behind her looks, her eyes stare at a void.
She has no soul to begin with.
She was born out of nothingness, built with bits and bytes, spewed by an AI.
Emily, the young woman from Italy, is actually a product from Los Angeles, U.S.
With hundreds of thousands of Instagram followers, Emily boasts a unique allure and realistic persona that led her to earn more than $10,000 per month through content sales.
She has even attracted attention from soccer stars, MMA fighters and tennis players.
Millionaires, and even billionaires had their eyes on her, and reportedly tried to flirt with her.
Many of those people have personally sent her Instagram direct messages, all of whom didn't know that she is hailed as the "hottest AI in the world."
"They think she is real. They invite her to Dubai to meet and eat at great restaurants," said Emily Pellegrini’s creator.
A footballer whose name has not been disclosed asked her "How is it possible that such a Beautiful Lady doesn't have a boyfriend?"
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Women often become the center of attention. But it's the public's respond to their presence, their behavior, looks and exposure, that be complex and multifaceted.
Historically, societies have often placed significant value on women's appearance and sexuality, and because of this certain culture may obscure women's sensuality and sexuality, while others try to amplify them.
In all, amplifying women as the center of attention has shaped cultural norms and expectations that persist, and have been escalated to a much higher level after the internet and social media come into play.
In most media representation, women who are portrayed for publicity, emphasize their physical appearance.
This constant exposure reinforces the idea that women's value is closely tied to their looks and appeal.
And when it comes to sexuality, women's physical attractiveness is often regarded as health and fertility, and that women who emphasize their appearance to appeal their audience tend to be able to excel in mate selection due to attracting potential partners.
But Emily Pellegrini is not human.
Read: How 'Customizable' Pornography Made By Artificial Intelligence Can Disrupt Online Pornography
In social media, heavy use of filters and photo editing is extremely common.
From celebrities to models, to just the girl next door, can use these modifications to alter their looks.
Emily is one of those AI models that managed to squeeze between the trend.
And here, the public's confusion of her presence is marks yet another advancement of technology, where the line between artificial and reality is blurring.
To some of her fans, Emily with her stunning physique, is more than perfect.
Emily was created from prompts made to OpenAI's ChatGPT.
"I asked ChatGPT what’s the average man’s dream girl and it said brown hair long and long legs, so I made her exactly how it said," said her creator. "The goal was to make her likeable and attractive. I wanted to keep her as real as possible."
In all, the creator has successfully mixed an Italian charm with AI sorcery.
"There was a bit of of moment where I was like 'what the fuck is goin on."
The idea of having a AI-generated persona is catching on, thanks to generative AI, that can make even the most non-tech savvy people capable of doing what they couldn't otherwise.
The technology has changed how people (and non-people) become famous online.
And here, Emily's follower count soars, as she continues making dreams happen through the pixels of Instagram.
Emily is not alone in her AI-generated world; because her creator has introduced a sister named Fiona, who is also raking up a lot of followers on Instagram.
The phenomenon of Emily Pellegrini reflects a broader trend in the evolving landscape of social media, where AI is becoming increasingly prominent.
This development was highlighted at the 1 Billion Followers Summit in Dubai, a major event that took place back in January, attended by top social media influencers and content creators.
During the summit, discussions include the significant impact of AI in social media, noting its potential to revolutionize content creation and engagement strategies.
And here, Emily's success story is a testament to the growing power of AI in the influencer economy.
It represents a shift in the traditional norms of content creation and influencer marketing, where a virtual character can amass a huge following and substantial earnings, challenging the conventional means of influencer modeling.
However, the rise of AI in this domain also brings concerns about the potential misuse of technology, such as in deepfakes or other unethical applications.
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