"All it takes is a little push."
In the chaotic world of the internet, misinformation spreads like wildfire, and disinformation often goes viral. A small nudge can be the perfect catalyst to send things spiraling into the abyss of chaos.
Take, for example, the case of @JUNlPER, who goes by the display handle Transgender Marx on Twitter. They posted their own spin on a news story with the satirical headline: "Snickers are officially caving and removing the world-renowned dick vein from the candy bar."
JUNlPER fabricated it so they knew it was fake news.
Their goal wasn’t accuracy but rather to spark a new wave of online chatter—and ride it to their own advantage.
The 'Snickers dick vein' had been a meme for quite some time before JUNIPER's post.
In fact, the pop culture has referred to it as a meme on Twitter since as early as 2009.
And here, JUNlPER's inspiration came from watching right-wing media's collective uproar over Mars, the parent company of Snickers, changing the green M&M’s iconic thigh-high boots to sneakers.
It was less about truth and more about fueling the wave—and riding it.
Even though JUNlPER’s followers recognized the post as a joke, those outside their audience did not.
After her tweet went viral—along with a follow-up photo of an apparently veinless Snickers bar (which she later admitted was pulled from an old Reddit post)—many on Twitter took it at face value.
Some users thought that Snickers must have gone "woke" and removed the somewhat phallic veins.
The rumor ended up gaining so much traction and attention, that Snickers’ official account had to step in, creating a dedicated post to reassure fans that the beloved "vein" was not going anywhere.
"Good news, contrary to what’s trending on Twitter ... the VEINS REMAIN!" Snickers said.
Good news, contrary to what's trending on Twitter... THE VEINS REMAIN! pic.twitter.com/pzfkoYqvyD
— SNICKERS (@SNICKERS) April 19, 2022
If ever a "veinless" and "smooth" Snickers existed, it was likely just a manufacturing fault, with the company assuring fans that the famously rippled texture wasn’t going anywhere.
It was a perfect example of how easily satire can blur into perceived reality in the chaotic world of online misinformation.
"And in a way that is pretty bad," JUNIPER said.
"But my intention with the posts is to mock those right wingers and point out how stupid this [panic over] woke mobs is; how stupid these cancel culture freakouts are. But I guess when you do deep irony and sarcasm, it doesn’t translate when it gets that big."