'Welcome Email' And 'Thank You Page' To Power Your Lead Generation Strategy

Getting leads is the way to succeed for businesses.

Leads are targeted audience that qualified, and eventually become customers. Getting leads is so important that powerful businesses have spent countless of hours focusing and perfecting their strategy.

While every business rely on different channels to generate their leads, or to increase their conversion rates, they tend to ignore the value of "welcoming" their customer using email, and "thanking" them by directing them to a dedicated web page.

This simple and effective strategy packs a powerful punch if done right.

Welcoming Your Customers With Email

A Welcome Email is usually a greeting message that is sent immediately after someone has become a subscriber, or has purchased something. It should be first email that subscribers ever receive from you, and should inform them the advantages of having you serving them.

The email should also include and connect your brand, making your customers more familiar with what you do best.

A Welcome Email is a great strategy, and one of the best opportunity to open conversation with those that have put an interest in your business. Nevertheless, they have went far to engage with you, and welcoming them is like saying you're happy with them on board with you

For this reason, as one of the most engaging and opened emails, a Welcome Email should be your way to create a good impression and trust.

Before being able to send a Welcome Email, obviously, you should first succeed in having them submitting their email, using whatever method you have. Examples include: registering to your website or subscribing to your newsletters.

Thanking Your Customer With A Web Page

Similar to a Welcome Email, a Thank You Page is a way to "thank" your customers. Whether they've bought something from you, visited a web page, engaging with your call-to-action button, registering to your website, subscribing or others.

A Thank You Page can grow leads because customers consider a "thank you" as a token of appreciation.

This page is a great place to further qualify your leads, and acquiring more data which you can use to power your future marketing and sales activities.

As a start of your relationship with your customers, you should take advantage of your Thank You Page to funnel your customers to places where they can convert, and to turn them into your brand ambassadors.

You can educate your leads about what they can expect from you, encouraging them to follow your blog, subscribe to newsletter, follow you on social media, or others. It can be also a great way to build your brand and gain trust.

Just like a Welcome Email, your Thank You Page should be personalized and humanized. This will make customers feel unique and special. But unlike a Welcome Email, a Thank You Page doesn't require you in having their email addresses first. They just need to do something you want them to do, and then you can redirect them to the page, or show a pop up to thank them.

Conclusion

People have made it far enough to engage with you, and the best way to make them feel happy, is to welcome and thanking them.

Driving quality leads to your business requires the right tactics done at the right time. And here, a Welcome Email and a Thank You Page can further enhance your ability in building relationship with your customers. Combining the two strategies should help your business in generating more sales and increase conversion ratio.