A logo is an important part of web design. However, its presence is not a priority.
With technology that advances, trends keep on changing. With more people accessing the internet, you website is something you want to be seen.
And with the number of new websites that are launched each day, the competition is just getting tighter than ever. In order to make themselves memorable, many websites tend to lean on their logo.
This is a mistake.
Companies need to be cautious about whatever is put on their website. This is to ensure that no harm is done to their brand reputation. A logo, while can be a representation of who you are, it won't be able to build a respected brand on its own.
A Logo To Be Seen
Your logo is your graphic representation for your company, It should be used throughout your daily business and to your audience, with an ultimate goal to give a brief but good explanation of what you are.
A logo can become globally recognizable if properly designed and correctly placed. Its voiceless identity can take the role of promoting your brand's trust and awareness, differentiating itself from the crowd and feared by competitors but loved by consumers.
But what you need to know is that a successful and recognizable logo is a result of a success rather than the cause of success.
A mistake in seeing a logo is a misconception that may lead to difficulties in growth. It can even leads to a downfall of an already successful website.
Bigger Vs. Simple
Many websites are highlighting their logo in such ways that they appear larger and bolder. They want to make their logo to stand out, wanting their audience to remember them. While having a big and bold logo may sound plausible and acceptable, but it's impact can be harmful.
The reason is simple: people visit your website because they want to see your content; they want to engage with you and your products; they want to see what you're selling, and see whether that anything you have can answer their questions/needs.
Having a big logo here is like forcing your website visitors to see it, distracting them from what they should really see: your website's contents.
As a result, if the audience can't find the information they want quick enough, because of your unnecessarily large logo, they are likely to leave and never return. A successful website design avoids any overbearing elements – including the logo.
Less means more
After understanding that a bigger and bolder logo won't necessarily translate to better recognition or sales, the next thing is its design.
Many businesses want their logo to be original. To do this, they tend to create an overly complex designs to appeal their audience. Again, this is hardly a crime, but that sophisticated piece of art can put unnecessarily more details, making it harder to remember.
On the other hand, a simple logo design for your website can make your contents stand out better. But remember that a simple design can also attract negative connotation, it the design is not properly made. A simple logo should be a representation of a product that sells. This is what people want to remember.
Brands don't need to over-complicate things when it comes to logo design. Instead, they need to focus on producing something that will showcase their business. So by having a great products to sell, your logo that is the representation of them, will imprint the significance needed for you to have a powerful brand.