Fonts are a visual aspect of your message that you may have not considered before. Whether you are looking to create your business logo or you wish to send a message out to your subscribers, one thing that you might not consider is your font.
In typography, a font is traditionally defined as a quantity of sorts composing a complete character set of a single size and style of a particular typeface.
Looking at the basics, good fonts offer a high readability. These fonts are made to be invisible in some ways, as they are are very spare and have very few flourishes. They are still less plain than fonts like Arial, which lack any kind of semi-structural details on the ends of some of the strokes that make up letters and symbols.
If you want your fonts to be readable, you should choose from ones which are plain.
While readability is the top priority, you will find that fonts can also be used to establish mood. As an example, consider the fonts that you might expect to see on a birthday card versus the fonts that may be used on business card.
For many people, the mood that they experience upon opening the missive is subconsciously created by the text that they see. If you saw large bold letters, you may find that the message feels more strident than you thought it was.
A small amount of deliberation can help you find the right fonts for your business.
For example, consider the nature of your business and the prevalent mood of the people who come there. Are they doing something that they think is necessary, if unpleasant, or are they there for a good time? Good fonts can encourage them to feel the way that they should when they want your services.
Fonts, like other aspects of your business, give them important visual cues.
On the other hand, sometimes you just want the words that you use to be slightly elegant and flowing. While it is very tempting to use some of the copperplate or calligraphic writing fonts which were modeled off from the hands of the previous centuries, remember that readability is still key.
Appropriate fonts will make people more comfortable, and this subtle approval can go a long way towards changing the way that the look at your work. Good fonts may or may not be things that your readers notice, but it should always be something that you choose deliberately.
Bad fonts will always be noticed, while good ones will serve you in very subtle ways.
Choosing good fonts for your correspondence can go a long way towards making people more invested in your work and in granting you a legitimacy that you might have been lacking. Use your fonts to set the mood and also to make sure that your work is given the seriousness that you would want. Your fonts should work for you.
Before you send off your missive, you should always make sure that the font you use is something that you don't mind using for representing your work.