Background

Apple vs. Samsung: The Battle Continues With Supports From Other Tech Companies

Apple - SamsungTech manufacturer giants Samsung and Apple have both agreed to end all legal cases over patent infringements outside of the U.S., but the ongoing feud between the two is just going at a new level. The two world's leaders in smartphone and tablet manufacturers are now taking their series of patent lawsuits to the high court.

It was reported that the U.S. Supreme Court is being requested by tech giants like Google, Facebook and Hewlett Packard Enterprise to review Samsung's appeal over it's recent patent loss to its Apple rival for "copying" technologies of the iPhone.

Google and others, backing up Samsung, warned the high court. In a statement, they said that the ruling against Samsung "will lead to absurd results and have a devastating impact on companies". This is because the patent law could create a long-term effect when applied to high-tech products like smartphones.

"While this will not impact American consumers, it is another example of Apple abusing the judicial system to create bad legal precedent, which can harm consumer choice for generations to come," the companies added.

They warned the Supreme Court that the verdict, if allowed to stand, "opens the door to a new species of abusive patent litigation."

Previously, Samsung had to pay Apple $500 million for losing over patent violations. The number may increase if the court orders for more penalties. The banning of Samsung devices from the U.S. has been ruled by a California court earlier. The court ruled that Samsung can no longer develop or sell things that copied Apple's patents, including autocorrect feature, slide to unlock and data detection.

Samsung released a statement expressing how "very disappointed" they are for the court's decision.

Samsung's arguments were rejected by the U.S. Federal Circuit Court of Appeals in 2015, making its desperate move to request a higher court's ruling to be on its favor.

Samsung's support from various groups is its hope to clarify the Supreme Court. The tech companies that sided with Samsung however, some also sided with Apple.

The Battle Continues

As with any of the patents war Samsung and Apple has yet to solve, the two companies that are aiming for the same market, continues to fight on the field. Since highend smartphones in particular have similar features, both are trying to get people's attentions.

Some of which was Samsung's promotional advertising that highlights its contactless payment service Samsung Pay. Apple already has Apple Pay, and Samsung isn't backing down as it's more than happy to confront Apple in a head-to-head fight.

What makes Samsung confident in taking Apple in the fight is by promoting Samsung Pay as a better mean for payment method. Samsung Pay can replicate older magnetic strip technologies, something that Apple Pay couldn't.

By acquiring LoopPay, Samsung implemented Magnetic Secure Transmission technology into its payment system. The technology essentially fools classic magnetic stripe card reader technology into thinking it to be a physical card. Users can swipe through although it's actually a digital scanner.

The ads highlights Apple Pay's biggest weakness by promoting Samsung being ahead of Apple in the field battle in terms of innovations that aim for practicality.

Both support major debit and credit card companies. But since Apple Pay has been out for a longer period, it has a slight advantage by supporting more than 90 banks.

Samsung Pay was formally announced alongside the Galaxy S6 and then released shortly after the Note 5 hit the market. Samsung Pay is Samsung's solution for mobile payment that goes directly against Apple Pay.