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Google AMP Targets Asia: Setting Its Aim To Reach A Billion More People

AMP - Asia

AMP is Google's Accelerated Mobile Page that brings websites to be more friendly to mobile users. Putting speed as a priority, AMP brings more engagement to AMP-enabled pages to publishers worldwide. On March 7th, 2017, it aims to roll out to more people in Asia.

Addressing the announcement at Google's AMP conference in New York, Google's VP of Search and AMP David Besbris, said that Google is targeting a billion more people from the region.

In Asia, big players such as Chinese search engine Baidu and Sogou are already adopting AMP to their properties. The two has brought 90 percent of the Chinese search market into the fold of the open-source project. Another newcomer is Yahoo! Japan, which has 58 million daily users in Japan.

They are adding the list of content publishers and e-commerce companies using AMP, alongside Bing, eBay, Pinterest, LinkedIn, Tumblr, WordPress, The Weather Company, Eventbrite, Shopify, Fandango, TripAdvisor, Disney, Food Network and many others.

In a report by Adobe on February, it is said that top U.S. publishers are seeing a 7 percent increase in their traffic using AMP pages. They have reported more time on-site as well as greater user engagement, resulting a higher CTR and better revenue.

AMP

AMP was launched as an open-source project in October 2015, as a way to make the mobile websites to load faster to benefit publishers, advertisers and users. While it was initially meant for news content from publications, the program is quickly expanding to other types of websites, including social media platforms and e-commerce websites.

He even showed off a messaging app built in AMP, something that isn't the project's real purpose at all.

David Bebris said that:

"I think one of the goals of AMP from the very beginning has been to get the entire tech community to really rally around one way of building accelerated mobile content that works really great for publishers, that lets publishers control their destiny, but lets distributers accelerate it and make platforms feel like this is really native code.

Doing it in an open way, and across a broad coalition of tech companies, distribution companies and publishers—this is really just the long arc of what we’ve been working on since we first started the project."

Besbris said that there are 1.7 billion AMP pages, with 35 million new pages being added each week. The numbers continue as 860,000 domains are using AMP around the world, delivering hundreds of millions of AMP-enabled documents across the world.

About 10,000 developers have contributed to the project.