Apple and Microsoft are opposing sides since their first inception. But still they are more like frenemies.
Both have put aside their rivalry by introducing an iTunes app for some PCs in the Microsoft Store. The app that is available for download through Microsoft's app store, can be used on systems running Windows 10 OS.
The attempt began during Microsoft Build 2017, when Microsoft announced that there would be an iTunes app for Microsoft Store at the end of that year. And here, the company is fulfilling its promise, although a bit delayed.
This move is significant for users running Windows 10 S. The OS is a more streamlined version of Windows 10, meant for lower-end PCs and laptops. Before the collaboration, Windows 10 S users couldn't use iTunes because the OS only allows them to download apps from Microsoft Store.
With iTunes available for them, they too can buy music, TV show and films, as well as listen to Apple Music streaming service.
The app is similar to what has been available to most users on both Macs and PCs (previously, PC users had to download the app on Apple's website). It’s a full-fledged version of iTunes, also with the ability to sync iPhones.
Apple's iTunes was the most searched app on Microsoft Store. And the debut of Windows 10 S that was on May 2017, was around the same time that plans for the iTunes app for Microsoft Store was first announced.
And with iTunes available for download on Microsoft Store, the app joins the likes of Spotify and Pandora, both of which have been available for all Windows users.
The late Apple founder Steve Jobs and Microsoft's founder Bill Gates were rivals in the tech industry since the very beginning.
Apple had a focus on delivering richly engineered, but expensive experience, and Microsoft gained its popularity by delivering software to cheap commodity personal computers. Both companies have their ways of thoughts, and they have gone to great length to reach their goals.
But without Apple, there wouldn't be Microsoft in conquering the PC market back in those days. And without Microsoft's $150 million lending hand at Apple's lowest point, there won't be the Apple we know.
There wouldn't be any iPhones, and neither would iTunes.
Here we can see that Apple and Microsoft are more like frenemies, rather than just pure rivals willing to put each other down.