Twitter Wants To Share Its Ad Revenue With Creators With Twitter Blue Subscription

Elon Musk was the richest man on Earth, and this time he's facing one of the biggest challenges of his life.

After becoming the first man in modern history to have lost $200 billion, and was 'forced' to acquire Twitter for $44 billion, he is doing whatever he can to make his investment profitable.

While at times, his decisions can be contradicting, but for one thing that is certain, he's experimenting on ways for Twitter to generate a positive cashflow.

And this time, he wants Twitter to share ad revenue with creators.

After initiating cost cutting measures that go to the extreme, Elon Musk announced that Twitter wants to share advertising revenue with creators on the platform for the first time.

This should entice creators into creating engaging posts.

In return for their posts, any ads that Twitter serves in the replies section, will be split between Twitter and the creators.

However, eligible users must first become Twitter Blue users, which starts at $8 a month.

Twitter’s creator features emphasize connecting creators with their followers directly with monthly paid subscriptions and ticketing.

While the move can entice creators into creating better posts, Musk that puts advertising revenue share into the mix could further clog the platform with sponsored content, which could also invite even more spam.

Twitter is already toxic to some communities and people, and with this revenue sharing strategy, the toxicity at Twitter can be worse.

Regardless, despite its slow approach to the creator economy, Twitter has already introduced a handful of features to help content creators earn money, like using Super Follows, Ticketed Spaces and a special monetization dashboard.

After announcing the initiative, Musk also wants to sunset the “legacy” verified marks, saying that the program is "corrupted."

Initially, Elon Musk didn't detail his approach.

But what's certain, he wants to position Twitter as a creator haven that can compete with the likes of YouTube, the Google platform that has long been splitting revenue with its creator community.

For more than many years, YouTube is generally regarded as one of the best places to reliably make money from videos.

By saying that the company paid out 55% of revenue earned through on-channel ads, YouTube has provided means for many of its creators to earn a living.

Besides Twitter, another internet platform that is known for its slow adoption of this creator monetization, is Meta.