Japanese McDonald's Advertising About A Happy Family Goes Viral For A Good Reason

Advertising is promotional messages or content created by companies or individuals to promote their products, services, or ideas.

They can be found in various forms, and thanks to the internet, their reach can be amplified, with a fraction of the price their offline counterpart require.

Because of this, social media has no shortage of promotional message uploaded by users.

McDonald's is one of the food chain giant that actively use social media for delivering their ads campaign. But this time, there is one ad that may have a noble goal, but kind of tone deaf.

And this makes it viral on the web, once it was shared on Twitter-turned X.

For the fast food chain's Japanese branch, the company created a 20-second animated advertisement, which depicts an anime family of three having a McDonald's takeout meal at home.

In the video, the anime family, which includes a father, a mother and their daughter, is seen eating chicken nuggets and fries.

This advertisement delivers one powerful message to the Japanese people. After all, in the land of the rising sun, birthrate is declining.

Here, it may look like the food chain is making use of the situation to deliver a powerful message to the Japanese people.

For those who see the ad positively, the consider the message as touching.

This creates memes, among others.

But those who see in negatively, the advertisement may annoy child-free community, and those couple who are not fertile, as well as those who see children as "burden."

Then, there is also the LGBTQ+ community which may see this happy family term differently.

The clip here literally divided the internet, because different people have different thoughts about a "happy family," and to some of those people, it's just not appropriate for McDonald's to depict a happy family the way it did.

Many X users stated that they are upset about this ad.

But considering how the ad makes its round, and how it managed to go viral and turned the internet into a frenzy, McDonald's Japan didn't stop just there.

This is because the account went viral again after sharing another video, which shows a 20-second animation of three boys eating and sharing a McDonald's takeout meal.

In the following hours after this video was posted, the advertisement drew similar attention to the first ad.

But unlike the first one, most people expressed appreciation for the message.

The promotional videos are so effective that the message reached further west, even to the U.S..

To many of the Western audience, they praised how loving and sweet content is become rarer and rarer. With so many brands competing for the same audience that appear to be spending less and less time, many argued that netizens are constantly bombarded with content that promotes clickbait and negativity.

And ads like the ones made by the McDonald's Japan, showed that valuable message can still be delivered, despite a little controversy.