Employees Who Get Promoted Are Often More Loyal, LinkedIn Study Finds

Employees work for their employers for a variety of reasons. It may be because of the money, the career, the knowledge and experience, or the connections.

But many job seekers are motivated by the opportunity for continued growth with their employers. Part of this is because switching jobs may be easy, but adapting to new working environment may not be the most pleasant experience.

What this means, employers need to offer their employees the chances and options to move up the career ladder, or at least giving them the opportunity to learn new skills.

If not, those employers will risk losing their best team members to other employers who can better pamper their employees.

To learn about this findings, researchers at LinkedIn observed and gathered 32 million LinkedIn profiles to create what the team calls a "retention curve."

As part of the findings, the data shows that employees who switch roles at the company they're working for, are more likely to stay on board for the long run. And this data isn't just referring to employees who get promoted.

According to the LinkedIn study, employees who are promoted have a 70% chance of staying and loyal. And those who make a lateral move have a 62% chance of staying. On the other hand, employees who remain in their current position for three years or longer, only have a 45% chance of staying.

So what can companies do to prevent employees from growing stagnant and get 'bored' in their roles? Here are some of the suggestions from Adam Robinson, co-founder and CEO of Hireology:

1. Build Defined, And Attainable Career Paths

During an interview, or even before that, candidates may have learned about the career paths their potential future employers have. For this reason, companies' careers page and job offerings should highlight career paths for any interested individuals.

Doing so should help them attract the top talents in their respective fields.

Companies should also list the potential paths for various roles across their departments, and also include examples of employees who have grown in the paths in the past. To entice candidates, companies can also share testimonials from their top employees who have risen through the ranks.

Google Search is used by people of the web, to search for practically anything.

As a search engine with massive database of information, results may come from sources that are far from the users' position. In other words, many of Google's search engine results pages show contents that may not be informative for those who look for something in vicinity.

There has been numerous reports about Google in tweaking its search engine, and here, Google finally confirmed it..

According to Google, the local search update began in early November, and is related to Google in “making use of neural matching as part of the process of generating local search results.”

The name, “Nov. 2019 Local Search Update” follows the naming convention Google began using in 2018 for Google core search algorithm updates.

"Local results appear for people who search for businesses and places near their location. They're shown in a number of places across Maps and Search," said Google.

"For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit."

Google uses neural matching to better understand when users’ queries have local search intent, even when the business name or description aren’t included. Similar to BERT and RankBrain algorithms, neural matching helps Google improve query mapping to results, though it differs in its function.

Google’s Danny Sullivan has referred to neural matching as “a super synonym system.”

Affecting all searches globally, Google said that “this was a global launch covering countries and languages worldwide."

According to Google, there are ways for companies to improve their local ranking on Google Search.

For example, they can start by adding their business to Google My Business, and improve and complete all the necessary data to "maximize how often your customers see your business in local search results."

"Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches," explained Google.

"Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, category, and attributes. Make sure to keep this information updated as your business changes."

The next thing companies should do, is verify their location(s), keep their hours accurate, manage and respond to reviews, and add photos.

Google's method to show local results are based primarily on relevance, distance, and prominence.

According to Google, these factors are combined to help find the best match for users' search. For example, Google algorithms may decide that a business that is farther away from users' location is more likely to have what the users are looking for than a business that's closer, and therefore rank it higher in local results.

Google Search is used by people of the web, to search for practically anything.

As a search engine with massive database of information, results may come from sources that are far from the users' position. In other words, many of Google's search engine results pages show contents that may not be informative for those who look for something in vicinity.

There has been numerous reports about Google in tweaking its search engine, and here, Google finally confirmed it..

According to Google, the local search update began in early November, and is related to Google in “making use of neural matching as part of the process of generating local search results.”

The name, “Nov. 2019 Local Search Update” follows the naming convention Google began using in 2018 for Google core search algorithm updates.

"Local results appear for people who search for businesses and places near their location. They're shown in a number of places across Maps and Search," said Google.

"For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit."

Google uses neural matching to better understand when users’ queries have local search intent, even when the business name or description aren’t included. Similar to BERT and RankBrain algorithms, neural matching helps Google improve query mapping to results, though it differs in its function.

Google’s Danny Sullivan has referred to neural matching as “a super synonym system.”

Affecting all searches globally, Google said that “this was a global launch covering countries and languages worldwide."

According to Google, there are ways for companies to improve their local ranking on Google Search.

For example, they can start by adding their business to Google My Business, and improve and complete all the necessary data to "maximize how often your customers see your business in local search results."

"Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches," explained Google.

"Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, category, and attributes. Make sure to keep this information updated as your business changes."

The next thing companies should do, is verify their location(s), keep their hours accurate, manage and respond to reviews, and add photos.

Google's method to show local results are based primarily on relevance, distance, and prominence.

According to Google, these factors are combined to help find the best match for users' search. For example, Google algorithms may decide that a business that is farther away from users' location is more likely to have what the users are looking for than a business that's closer, and therefore rank it higher in local results.

And once the employee starts his/her role in a company's team, the company should outline clear expectations so the employee can have a full understanding of what it takes to get promoted. For each role, companies can provide measurable goals employees need to achieve to get to the next level, and set up regular check-ins to see how employees are tracking to these goals.

And to also entice employees, companies can earn more of their trust by providing training and professional development opportunities.

This way, employees will know that they're indeed assets of the company, and aren't expendables. With them knowing that their employers are spending the company's resources to support their continued growth, employees will have a higher chance of sticking around longer.

2. Encourage Employees To Try Different Roles

Employees may be smart and competent. But at their initial role at the company, they may realize that they're not quite satisfied with their role.

As the company they're working for have new roles opened up, they might be hesitant to reach out or to apply, fearing that they will be frowned upon by their managers. Employees shouldn't feel this way, and employers must encourage employees to try different roles, as long as they have the eagerness and skills necessary for the job.

To boost engagement and build long-term engagement with employees, companies should support a culture that encourages internal career moves.

One of the ways to do this, is by sharing new open roles with the team internally, before posting them to external job boards or career sites. Employers should make it clear to their employees that they're all welcome to apply.

And when the employees don't end up receiving an offer for the new role, managers should embrace them back, and work with them on an individual basis, to ensure that they know that the company is supporting their long-term career growth.

Bottom Line

People come and go.This is the fact that happens in the highly competitive world of businesses.

Potential employees are more than many, and in business perspective, it's the company's responsibility to choose a few among the crowd to become part of the team. Once chosen, both parties should work together at their fullest, by expecting the best and neglecting the rest.

And when employees have the knowledge and skills, and the credibility, the company should let them know how valuable they are to the company.

This will make them feel respected, acknowledged, appreciated and welcomed.

Any step employers take to keep their valuable employees on board is critical in the modern days of competitive hiring market. Empowering employees to grow in their careers - either through promotions or other internal career moves -can help companies boost their employees' loyalty and set up a great team for long-term success.