More and more people are using GIFs to express themselves on the web and chat messengers.
In 2016, Giphy announced that it was serving 1 billion GIFs per day posted by its 200 million active users. And on the internet, people were spending more than 2 million hours viewing GIFs every day. More than 25,000 GIFs are shared on Facebook Messenger alone.
If you ever like a certain GIF, have you ever wondered how popular it is?
Because GIFs are the thing, to help GIF lovers, Giphy adds view counts to GIFs.
The feature works on every GIF from an official Artist or Partner. When users visit a channel, they can see both the view counts for an individual GIF appears under the sharing buttons at the right side of the screen. .
There is also the cumulative total of all the partners' content.
Giphy said a view is counted each time a user sees a GIF, regardless of how many times the GIF loops.
Giphy is still one of the most popular promoter of the GIF culture. Users can upload GIFs from any source, or create them from a video file or YouTube clip.
While the concept of GIF encapsulates the corporate internet by piggybacking on pages, memes and others, the GIF counter is into these spirits. It's meant to not be a tool of expression but of marketing.
Previously, users that wanted to post animated GIF online, had to find or create, and upload it themselves. In 2013, Both Facebook and Twitter added native Giphy support to encourage users to use GIFs on their posts. With the update, users are only three clicks away from posting a GIF.
Read: GIF Search Is Coming Native To Twitter. Powered By GIPHY And Riffsy