On the web, speed matters. As one of the most influential platform, Google is always on the move to help webmasters create faster websites.
Earlier, Google has introduced the PageSpeed Insights tool among others to help webmasters and web developers optimize their websites. Google goes a step further by making its Search Console sending out a type of notification to those who have verified properties in Google Search Console.
The message inform those site owners if their websites have really slow pages that take too long to load.
As for the measurements, Google gathers data from Chrome User Experience Report, to get the following metrics:
- First Contentful Paint: The time it takes for users' browser to render pixels to the screen after navigating to a website.
- Time to Interactive: The time at which a page is visually rendered and capable of reliably responding to user input.
- First Input Delay: The time when a user first interacts with a site, to the time when a browser is able to respond to that interaction.
Google's warning notification from Search Console shows that the search giant is tracking these metrics, and using them to measure the page speed of websites it encountered.
Speed is a ranking factor for both mobile and desktop search results. While we don’t disclose the exact factors used for ranking, we recommend using a variety of metrics to understand your site’s performance, including first contentful paint, time to interactive, and first input delay.”
Following the notification, Google offers recommendations, which may not be limited to the following:
- Use Lighthouse to audit pages.
- Fix low performing pages.
- Update sitemap.
For more than many times, Google said that speed is important.
It has introduced Accelerated Mobile Pages to speed up websites, announced 'Speed Update' algorithms for mobile search, included speed test on Test My Site tool, launched 'Mobile Scorecard' and 'Impact Calculator' among others.
Google had also included speed factor to its algorithms since 2010.
This notice update shows how serious Google is in improving the web, including how its algorithms' abilities in indexing and ranking those websites.
Further reading: The Common Practices Of Web Design With Speed In Mind