Google Uses Its Search Dominance To Compete With Microsoft In Workspace

Google Apps for Work

Google is nevertheless the most popular and the most widely used internet search engines on the market. As it grew, the company has come to deliver more diverse apps that range from operating system, mobile to even moonshot projects. While Google is popular for individual users, Microsoft is still the winner in getting works done.

This fact doesn't please Google, and for a company that has always been rivals with Microsoft, is trying to provide better solutions for businesses based on what it does best: Search.

Google has been in the search business since 1998. And for that long, it has piled up experience and knowledge in that industry to beyond. As Google Director of Product Mangement Ryan Tabone described it: "We're not new players by any means."

On June 13th, 2016, the company is taking its expertise to launch a new product called Springboard. It's a tool for its Google Apps for Works that allows users to search all of their data across the whole suite of Google's productivity tools.

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According to the company, Springboard "searches quickly and easily across all of your information in Google Apps including Gmail, Calendar, Docs, Drive, Contacts and more."

So what Springboard does, is to be the search engine for data. As Tabone explained, people are generating more data than ever before. Like for example emails and documents that need to be sorted out on PCs.

Initially at its launch, Springboard is only introduced to a few selected customers only, but Google is planning for a wider release soon.

Google Springboard

Springboard is essentially a search engine, but it does more than just that. The tool is Google's new search app tool for enterprise users that have more under its sleeves. It is more or less like Google Now, but tailored for work purposes.

For example, it can automatically suggest file to its users, either based on the last their they were working on, or using Google's very own artificial intelligence to guess what document the users need at any given moment. Springboard provides many information and recommendations throughout the workday.

Springboard's web app has a search bar that lets users filter results by which Google products they want to search. A app also provides an agenda view, which is similar to Calendar, that suggest relevant Google Drive documents.

"The idea is you shouldn't have to think about it, it should just work," said Tabone.

Google Sites

To help Springboard in rising, Google also unveils a new and redesigned Google Sites website building tools for businesses. Previously, Google Sites is tailored to power users, Now it wants to help anyone to quickly build a website.

A new intuitive drag-and-drop design experience, for example, supports real-time collaboration by multiple editors, just like in Docs, and offers easy access to all of the user's content from Calendar, Docs, Drive, Maps and others.

Part of that tool also includes graphic designing that uses machine learning. For example, if a user wants to change a background image of a website into something else, the tool can automatically make the text brighter and bolder so the website remains legible. It can also tweak the overall color scheme if it sees necessary.

In addition, Sites' new themes and layouts are now fully responsive. So users should have less to no worries when their pages are scaled for smaller devices, or for wider screen viewing.