'Noplace' Is A 'MySpace For Gen Z' That Tries To Remind People Of The Early Internet

Noplace

usinesses come and go, and the ones that stay are those that adapt and innovate.

Social media is a lucrative industry. Among the many companies that tried competing, only a handful remain recognized. And in this particular industry, it's not that often to see a social media app that suddenly pops up out of no where, but quickly climbs up in popularity.

'Noplace' has just accomplished that.

The app has been an invite-only stage for about a year, and was originally called 'Nospace'. This time, it's opening the doors to the masses.

While reception has been mixed, the pace it's raking in new users is astonishing.

And as a result of this, the app surged to the top of Apple's App Store since its public launch.

Just like the few social media platforms that came out of no where but flourished, Noplace introduces something unique to the table.

Here, the social media app is purposefully designed to bring back the social aspect of social media, in which Noplace offers customizable profiles where users can share their interests and connect with others.

And that is just about it.

Users cannot post photos of videos.

The app also doesn't offer any flashy social reactions, meaning that it doesn't have any conventional popularity metric like reposts or likes.

Digging things a bit deeper, all users can do, is see a feed.

The app focuses more into content moderation, where the feed of text-based content is divided into two sections: one that sources content solely from friends, while the other is like a global feed, where posts of others are aggregated into one place.

And here, all users have, is a number that displays the amount of organic posts in response to the original one.

Noplace

Climbing on top of the App Store, especially considering what it has to offer, is remarkable.

But its main selling point, is not the features (or the lack thereof), but the way it reintroduces the classic social media experience before modern social media ruined it.

Noplace is trying to be the social media that is more social than gimmick.

The app treats profile pages like a graphics-heavy social media resume, one where users can adjust the font color, background shade, how the outline looks, and more. Instead of tags and interests, Noplace has stars.

And there's a "add friend!" on each person's profile page that can instantly bring user back to the era of early social media.

As a conversation starter with those new people, users can add details like what they're eating, watching, doing, mood, or listening to at the moment. The app lets users engage with others, and receive some exclusive features along the way.

Noplace

In other words, instead of interactions that become the currency of engagements, and instead of having algorithms that keep users hooked, Noplace revives the MySpace experience by putting more focus on content moderation and AI-powered curated feed.

By having no confusing settings page and tons of gimmicks and switches to fiddle with, Noplace is plain and simple.

Noplace sets itself apart with a beautiful retro-industrial look that has a playful character to it.

Long story short, Noplace is differentiating itself, by becoming anti-mainstream.

Due to its unique approach, a lot touts it as the MySpace for Generation Z, a legitimate social phenomenon among the younger audience.

Allowing those younger generations to customize their profiles like nothing else, those who may not have grown up with Myspace can literally experience the nostalgia of having something they never had.

"I think that part of the magical, fun part of the internet is gone now. Everything is very uniform," said founder and CEO Tiffany Zhong, who previously founded her own early-stage consumer fund, Pineapple Capital, and, in her teens, worked at Binary Capital, helping them source early-stage consumer deals.

"I’ve always loved social," she added.

But to her, social media doesn't feel social anymore.

"Everything is just media. It feels very disconnected."

"Facebook 10 years ago — or Facebook when I was using it in middle school — was all around cool, life updates," Zhong said. "We don’t get that anymore, right? You can follow [friends] on Instagram, but it’s still highlights, less updates."

This feeling enticed her to create her own.

With Noplace, the idea is to provide a place where people can follow their friends as well as find others who share their interests in one place.

Published: 
04/07/2024