WhatsApp Introduces Filters And Backgrounds To Video Calls To Add 'More Personal Touch'

WhatsApp, the world’s most popular messaging app by user count, has seen continuous enhancements.

Since its acquisition by Facebook, which later rebranded to Meta, the app has evolved from a simple communication tool created by Jan Koum into a more sophisticated platform.

Thanks to the advancements in technology that include more reliable internet connection, increasingly capable smartphones, AI and others, the only way to remain relevant in the increasingly tight competition, is to keep on adding features.

This time, WhatsApp is adding a way for users to add filters and backgrounds to "make your video calls even more engaging."

"With these new effects, you can now change your background or add a filter during a video call for a more personal touch," WhatsApp said.

In a blog post, WhatsApp said that:

For starters, WhatsApp introduces 10 filters and 10 backgrounds to choose from, where users "can select and mix a wide range of options to create a unique look."

Filter options include Warm, Cool, Black & White, Light leak, Dreamy, Prism light, Fisheye, Vintage TV, Frosted glass and Duo tone. And background options include Blur, Living room, Office, Cafe, Pebbles, Foodie, Smoosh, Beach, Sunset, Celebration and Forest.

"We’re also adding Touch up and Low Light options that can help you feel more confident and comfortable by naturally enhancing the look and brightness of your environment, making your video calls more vibrant and enjoyable," added WhatsApp.

To access this feature, users can do so during a one-on-one call or group call, and select the effects icons on top right of the screen.

Doing so allows users to see the selection of filters and backgrounds and choose the one that suits their current mood.

The addition essentially makes calls on WhatsApp more similar to Zoom.

Zoom, the popular video-conferencing platform that gained significant traction during COVID-19. was the one that popularized this feature.