When the digital world has given the term "metaverse" a huge boost in popularity, thanks to Facebook that renamed itself to Meta, the hype of virtual reality escalated to an unforeseen height.
The tech world couldn't be happier, as many other companies followed suit, and also embraced the trend Meta helped re-popularized.
In the growing internet where the web matures and social media platform thrive, Twitter is an underdog if compared to Meta's various platforms.
But regardless, it's extremely influential.
As a place where high-profile figures like government leaders and politicians gather, and where businesses and brands promote themselves, and where influencers expand their reach, it's also a safe haven for many of its human and bot users
Before Google, there was Yahoo!. Whereas Yahoo! thrived when it made a directory of the young web, Google is the search engine of the web.
The two are titans, but conquered the web in two different eras.
And no one knows this better than those who have worked for both companies.
Nothing is unaffected by global uncertainty. Even Apple, the tech company regarded as the most valuable brand in the world with its $3 trillion market capitalization, is also not immune.
Based in the U.S. and with operations around the world, Apple generates money like many others cannot. But still, it needs to have a plan before looking ahead.
Twitter is one of the unique places on the internet, where users can "find real-time conversations and information about every subject imaginable from across the world," the company once said in a blog post.
Being on top of a food chain allows companies do literally monopolize the industry they are in. While things have been done to prevent that, sometimes, companies can get away with it with minimum damage.
The perks of being a giant is having the power to be immune from competitive or consumer pressure.
The COVID-19 pandemic is over for most countries around the world, but the trend of remote working the pandemic inherited, continues.
Companies around the world are trying to make their employees to return to work. But the years of remote working have pampered many of their employees that many are reluctant to return to the office.
In some cases, companies are even losing their employees because workers would rather quit their jobs than to return to the office five days a week
The world is big. But to meet each other, one must face the other, and what this means, they may have to travel half way across the globe to make that moment possible.
With the internet, people can socialize with anyone in the world, in a blink of an eye. People can communicate with other people, reaching places thousands of kilometers away, from the comfort of their homes.
All they have to do, is lift their fingers and type or click/tap on something.
But with the metaverse, things are going up a notch.
Apple is one of the largest tech companies in the world. While its products are highly sought after, the company rarely announces future products.
But when it comes to Augmented Reality (AR), Apple is so certain that the technology can disrupt almost everything in life, that CEO Tim Cook is confident to say that once people are used with using the technology it in earnest, they will not be able to go back to life without it.
When something so huge is happening, even the giants are hurt. Google is the tech company considered the largest the world has ever seen, and it can feel the sting too.
In the world where practically everything is starting to recover from the long-lasting effect of the COVID-19 pandemic, and following Russia's invasion of Ukraine that disrupted many regions' economies, among other things, Google is just like any other companies that wish to survive and thrive.