Companies with global presence will have both followers and haters. It's an inevitable fact that the larger a company becomes, the more it's brand is going to get impacted by the public perception.
According to a study by RAVE, it was discovered that Microsoft is the most despised technology company in the largest number of countries.
RAVE Reviews, which utilized the SentiStrength research tool, evaluated over a million brand-related tweets for positive or negative content. The process the reviews made, analyzed tweets that consist of the top 100 most searched brands.
And in the field of major technology, Microsoft is by far the most-hated business in the world, with haters expressed in 22 countries, including the United States, where the company saw a negative-tweet percentage of 41.57%.
The biggest Microsoft hater is Indonesia, with 51.35%.
Comparatively, Facebook and Google have a combined presence in 24 nations.
On the report:
"Amazon is most hated in just six countries, but remember that Amazon is only active in 18 countries. Jeff Bezos has established a presidential relationship with his customers, drawing ire for exploiting workers and blowing his money on vanity projects and winning fanboys for just the same behavior."
Other key findings, include Uber as the most hated brand in both the U.S. and the UK (47.88%), and video game developer Game Freak has a 100% hate rate in Canada.
The most hated brand, is Sony, as it is the ‘popular global brand’ that is the most hated in the most countries. This is followed by Tesla.
But when it comes to corporate posts or presentations from the Redmond-based company, Microsoft is still the most-loved company.
Reviews suggested that Apple faired only slightly better.
However, Apple fell after it failed to provide innovations following the age-old design of iPhones and Macs, as well as the slowly advancing M1 chips.
Microsoft on the other hand, holds the spotlight in many news coverage, especially with its Windows 11 operating system.
What made Microsoft is so hated, is mostly due to the company being in control.
All too often, Microsoft wants to build an ecosystem where it can centralize experience.
But regardless, at least from the point of view of Microsoft’s marketing department, the concern should be limited because in general, a high place in the list is a sign that a lot of people are talking about the brand.
Twitter has been a popular place for people to complain.
And of course, despite having a bad review on Twitter, it's worth noting that people mainly express their hatred about a company when something is not working.
If things do work like intended, it's very rare for people to express their enthusiasm.