Fecebook is losing more market share, a decline of nearly 10 percent, or roughly three times what analysts had predicted.
In 2017, the social media network experienced a drop in usage for any age group, with the most coming from 12 to 17-year old demographic. According to analysts, Facebook has lost about 1.4 million users in that age group.
The decline isn't surprising since Facebook's "cool" factor has eroded, with competitors gaining advantage. But still, its Instagram app is performing better that it did.
EMarketer suggests that teens, in particular, are less interested in maintaining a long-term record of their digital lives, as they start to acknowledge how Facebook works by collecting as much data as it can. Most of those teens are relying more on Instagram and Snapchat, and are increasingly moving to disappearing messages platforms.
It's predicted that Facebook is going to lose more people under the age of 25.
On the other hand, grown-ups have discovered the giant social network. In a survey by the Pew Research Center, around 78 percent of all adults age 30 to 49 use Facebook, as do 65 percent of those age 50 to 64 and 41 percent of those 65 and older.
This is a good news for Facebook as it starts to reduce the amount of time users spend on its site.
A survey of 1,000 users by content marketing company Fractl found that 30 percent of respondents trusted Facebook to use all the information it collected about them in an ethical manner. Unfortunately, Fractl also found that 64 percent of all users didn't trust any social media platform.
Facebook has about 2 billion monthly active users, but it's going through "growing pains" that present openings for competitors such as Snapchat and Twitter to gain share.