Facebook Announces A Big Change To Its News Feed: Wanting People To Be Happy

Facebook's News Feed is the company's main course. With all of its users' eyes are on it, the social media wants to make sure that it can show the things that people really like.

For that matter, the News Feed is one of Facebook's feature that constantly receives tweaks and re-tweaks.

A key difference in the News Feed is that in 2016, Facebook re-focused its effort to bring meaningful interactions between people, like things between friends with back-and-forth comments, including media. This was the time when Facebook focused on people seeing more stories from friends.

Read: Explaining Facebook's "Core Values" That Power Its News Feed

And later in 2017, it wanted to bring it back to friends and family instead of viral videos and media posts, that according to Facebook CEO Mark Zuckerberg.

"I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions," he said.

A breakdown of the "closer together" initiative is also outlined in the video below. It indicates how news stories will get de-prioritized, while conversations that Facebook thinks will spark a lot of engagement will get a bigger boost.

Zuckerberg said that the change should at least make everyone feel better.

"We've gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other," wrote Zuckerberg.

"The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health."

With fewer posts from businesses, brands, and media, News Feed re-tweak is to show more of what your "friends" are sharing and liking.

To achieve a happier Facebook user base, Facebook focuses its News Feed to show comment-heavy posts and not just quick comments. It's primary objective is to show lengthy but meaningful comments.

"By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down," he added. "But I also expect the time you do spend on Facebook will be more valuable."

Zuckerberg however, didn't mention anything about Facebook's role in the 2016 U.S. election, or about Russia in meddling through the platform as motivation to change what shows up on the social network.

Published: 
12/01/2018