Microsoft announced that Big Ads is releasing its Keyword Planner on Wednesday, September 9th, 2015. Described as "a one-stop shop: for building new campaigns and improving existing ones, the tool is accessible to advertisers starting in the U.S..
By using Bing Ads account, advertisers can see Keyword Planner in the menu, accessible via its web user-interface.
Replacing the Research Keywords tool in U.S. accounts, the tool provides keyword and ad group suggestions and shows average monthly search volume trends, relative competition and suggested bids. Bing updates the interface to be similar with Google's AdWords, and addresses the data limitation the former Bing Ads keyword tools have been providing.
By using the Keyword Planner, users can either search for new keywords, or get budget recommendations, as well as insights on existing keywords.
This way, the tool can help advertisers in finding new ideas for targeting and filtering, as well as finding profitable bid and budget.
Users can refine their keyword suggestions by location and network targeting, filtering them by historical statistics, and having the ability to include and exclude keywords. The results are shown visually in a chat at the data table. Users can also filter by search volume and grouping individual devices and grouping ads. Users can also have the ability to add keywords group to existing campaigns or just use them in a new campaign, all right from the tool.
If the user is already having a list of keywords, they can enter them manually, or just upload them as a CSV file.
Bing Keyword Planner tool can then perform an estimation which is tailored to the specific account the user is working on.
The Needs of Keywords Planning Strategy
Keyword Planner, or any similar tool, is to help people in finding the most keywords needed, exploring new ideas, getting to know who and how to target their audience, and filtering-finding the profitable bid and budget.
Not limited to those, these tools can give a lot more insight and information to increase online marketing strategy.
"You can get new keyword and ad group suggestions based on terms that are relevant to your product or service, or through multiplying lists of keywords," said Bing's Jessica Cui. "Historical statistics such as search volume trends and marketplace competition intensity are provided to help you decide which keywords to use for your campaign. The relevant keywords with good traffic but relatively medium or low competition should be good candidates for your campaign with a return on investment goal. You may also be interested in finding more specific long-tail keywords which don't have much search volume, but are more likely to drive conversions."